Communication and marketing executive

HWA INTERNATIONAL SCHOOL PTE. LTD.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

An educational institution in Singapore is seeking a Marketing Specialist to develop strategies, implement marketing campaigns, and analyze performance. The ideal candidate will have a degree in Marketing and a strong background in campaign management and content creation. A passion for numbers and the latest marketing trends is essential. Join us to drive engagement and elevate our brand presence.

Qualifications

• Demonstrable experience in marketing.
• Experience in identifying target audiences.
• Solid knowledge of website analytics tools.

Responsibilities

• Develop strategies and tactics for marketing.
• Deploy successful marketing campaigns.
• Analyze consumer behavior for improvements.

Skills

Marketing strategy

Campaign management

Content creation

Analytical skills

Copywriting

Education

BSc/MSc degree in Marketing or related field

Tools

Google Analytics

Google Adwords

Job description

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field