Commercial Assistant Manager

Sarika Gourmet Coffee Co.(S) Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading coffee distributor in Singapore is seeking a Commercial Assistant Manager to support the Commercial Director. The role focuses on driving sales enablement, managing product pricing, and supporting budgeting processes. Candidates should hold a Bachelor's degree and have at least 5 years of experience in related fields. Strong analytical skills and proficiency in Excel are vital for success in this position.

Qualifications

• Minimum 5 years of experience in commercial, sales operations, or business management roles.
• Experience in portfolio management, pricing strategy, and customer development is highly desirable.

Responsibilities

• Support Commercial Director in driving sales enablement, commercial excellence, and profitability.
• Update product and equipment pricing sheets on quarterly release.
• Assist in budget development across commercial sectors.
• Conduct ongoing reviews of product range competitiveness.
• Develop commercial templates for contracts and invoices.
• Plan and execute regional exhibitions to generate leads.

Skills

Numerical skills

Analytical skills

Project management

Stakeholder engagement

Detail-oriented

Education

Bachelor’s degree in Business, Finance, Marketing, or related field

Tools

Excel

Business reporting tools

Job description

Founded in 1979 in Singapore, Suzuki Singapore is the oldest and pioneering force in Singapore’s coffee industry, overseeing a comprehensive supply chain from sourcing to roasting premium and speciality coffee beans. Suzuki Singapore is also one of the largest distributors of state-of-the-art coffee machines to ensure that our clients get access to finest equipment and ingredients available in the market. With over four decades of heritage and a growing international presence, Suzuki Singapore is committed to innovation, sustainability, and excellence in every cup.

Job Purpose

The Commercial Assistant Manager supports the Commercial Director in driving sales enablement, commercial excellence, and profitability across the region. The role requires an independent, numerically strong, and analytically minded professional with excellent project management and stakeholder engagement skills.

Key Responsibilities

1. Pricing, Costing and Revenue Management
   • Update product and equipment price sheets on quarterly release to the region.
   • Develop and maintain competitive price and margin calculations for all products and equipment across Singapore, Malaysia, Thailand and Indonesia.
   • Prepare costing and propose pricing for new OEM projects.
2. Commercial Planning and Budgeting
   • Assist in the budget development process across commercial sectors, distributors, and OEM accounts.
   • Support the Commercial Director in formulating revenue and profitability targets.
   • Work with commercial, production, and purchasing teams to develop production forecasts.
3. Portfolio and Product Management
   • Conduct ongoing review of product range competitiveness against market demand and competitor offerings.
   • Identify new products or items to enhance total portfolio solutions.
   • Update portfolio range with revised pricing and new model technologies.
   • Engage with principals for sales performance reviews and business opportunities.
4. Customer Account Development and Management Support
   • Develop dedicated packaging, costing, and feasibility analysis for customer‑specific projects.
   • Secure first orders and set up customer accounts.
   • Arrange samples for customer tasting and provide ongoing engagement to develop deeper product opportunities and maintain consistent orders.
   • Address business opportunities or issues in collaboration with principals.
5. Contract and Commercial Documentation
   • Develop and improvise commercial templates for contracts, invoices, and quotations to standardize formatting, terms, and conditions.
   • Develop and maintain sales kits including corporate presentations, product brochures, recipe cards, and price‑per‑serve calculations.
6. Marketing, Exhibitions and Lead Generation
   • Plan and execute regional exhibitions to generate new leads.
   • Develop lead generation forms (physical and online) and identify the most relevant products and equipment to display.
   • Engage with exhibitors to secure optimal booth locations and manage cost.
   • Develop booth design and layout and liaise with event companies for fabrication.
   • Work with Marketing to develop POSMs and visual merchandising to highlight product USPs.
   • Engage with principals to secure marketing fund support to offset exhibition costs.
   • Develop visual merchandise and equipment lists for showroom displays across the region.

Qualifications and Requirements

Bachelor’s degree in Business, Finance, Marketing, or a related field.

Minimum 5 years of experience in commercial, sales operations, or business management roles.

Strong numerical and analytical skills with proficiency in Excel and business reporting tools.

Excellent project management and stakeholder management abilities.

Detail‑oriented, proactive, and capable of working independently across multiple markets.

Experience in portfolio management, pricing strategy, and customer development is highly desirable.