CMO - Financial Services

Page Personnel; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading asset management firm in Singapore seeks an experienced marketing leader to develop and execute integrated marketing strategies. The role involves defining brand identity, managing digital channels, and driving initiatives for client acquisition. Candidates should have over 8 years of marketing leadership experience, preferably in financial services, and strong analytical skills. This position offers competitive rewards and the opportunity to shape the company's growth in a dynamic environment.

Benefits

Attractive salary

Autonomy in strategy implementation

Dynamic environment within financial services

Qualifications

• 8+ years in marketing or brand leadership, ideally in financial services or fintech.
• Proven success in building brands from early-stage to growth-phase.
• Strong grasp of digital channels and investor behavior.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals.
• Define brand identity, messaging, and market positioning.
• Manage SEO, social media, content marketing, and CRM systems.
• Drive initiatives to enhance industry visibility.
• Design campaigns targeting retail and institutional investors.
• Work closely with Product and Sales teams.
• Track ROI and provide data-driven insights.
• Build and lead a marketing team or manage agencies.

Skills

Digital marketing expertise

Analytical thinking

Leadership abilities

Stakeholder management

Education

Bachelor's in Marketing, Communications, Business (MBA preferred)

Job description

• Autonomy to build a brand from scratch and scale ambitiously.
• Design and execute strategies that directly shape business growth.

About Our Client

Our client is asset management firm focused on delivering sustainable value for its clients through a disciplined and principled investment approach. It emphasizes long‑term performance and operates on core values. They are also expanding into multiple verticals within the financial services sector.

Job Description

• Strategic Marketing Leadership: Develop and execute integrated marketing strategies aligned with business goals and fundraising targets.
• Brand Building: Define brand identity, messaging, and market positioning for a growing startup in asset management.
• Digital Marketing Oversight: Manage SEO, social media, content marketing, paid media, website, and CRM systems.
• Public relation & Communications: Drive initiatives to enhance industry visibility and credibility.
• Client Acquisition & Retention: Design campaigns targeting both retail and institutional investors.
• Cross‑functional Collaboration: Work closely with Product and Sales teams to ensure marketing aligns with offerings.
• Performance Analytics: Track ROI and provide data‑driven insights to leadership.
• Team Management: Build and lead a small marketing team or manage external agencies as the company scales.

The Successful Applicant

• Education: Bachelor's in Marketing, Communications, Business (MBA preferred).
• Experience: 8+ years in marketing or brand leadership, ideally in financial services, fintech, or asset management. Proven success in building brands from early‑stage to growth‑phase.
• Skills: Strong grasp of digital channels and investor behavior. Analytical and strategic thinking. Leadership and stakeholder management.

What's on Offer

• Executive Influence & Strategic Ownership – Lead the entire marketing vision and shape the company's growth in the asset management sector.
• Brand‑Building & Innovation – Build a brand from early‑stage to scale, with autonomy to implement creative and data‑driven strategies.
• Competitive Rewards & Dynamic Environment – Attractive salary and the opportunity to thrive in a fast‑paced, startup‑like setting within financial services.