CMBS Product Commercialisation Specialist SG

CIMB; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading financial institution in Singapore is seeking a skilled professional to drive growth and execute go-to-market strategies for Commercial Banking products. The ideal candidate will have a Bachelor's degree in Marketing or Business and substantial experience in marketing and commercialization within the financial services sector. Responsibilities include preparing reports, designing marketing strategies, and enhancing sales effectiveness through training and tools. Strong interpersonal and communication skills are essential for this role.

Qualifications

• Experience in commercialization or Go To Market strategy, preferably in financial services or fintech.
• Ability to communicate effectively at all levels.

Responsibilities

• Meet growth targets aligned with departmental goals.
• Design and drive GTM strategy for Commercial Banking products/services.
• Prepare training tools that enable effective product positioning.

Skills

Strong experience in marketing

Interpersonal skills

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or a related field

Job description

Responsibilities

Commercial Data and Financials

• Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII)
• Ensure cost of acquisition and cost to serve are within budget allocated
• Prepare monthly reporting decks and commercialization dashboard

Go-to-Market Strategy & Execution / Product Positioning / Market Intelligence

• Design and drive the GTM strategy for Commercial Banking products/services
• Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy
• Review competitor landscape and review customer journey
• Establish digital channels to improve outreach and CX such as EVA/WA Bot, FX Online, DSME, OBCA etc

Sales Enablement and Sales Productivity

• Prepare training, tools and materials that enable effective product positioning and enhance customer engagement
• Tabulate and review Sales Incentive Program (SIP) for SME team
• Monitor sales productivityand propose sales campaign to drive additional efforts

Channels Management / Cross-Functional Coordination

• Work closely with various departments such as marketing, transaction banking and retail banking

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Strong experience in marketing, commercialization or Go To Market strategy, preferably in financial services or fintech
• Strong interpersonal skills to collaborate effectively across departments/functions
• Experience launching and scaling new products is an advantage
• Excellent communication and presentation skills, with the ability to analysis data and provide valuable insights
• Good communication skills, written and spoken with the ability to communicate at all levels
  Planning and organizing