Client Propositions

HSBC; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading international bank in Singapore is seeking a professional to focus on the Overseas Chinese clientele in developing and deploying banking propositions. The ideal candidate should have 6-8 years of retail banking experience, strong analytical skills, and the capacity to design effective marketing strategies. Key responsibilities include driving client acquisition and optimizing the client journey, with a focus on compliance and innovation.

Qualifications

• Minimum 6-8 years of experience in retail banking with client segment strategy.
• Strong understanding of affluent business landscapes and digital trends.

Responsibilities

• Develop OC centric bundled offerings to drive acquisition.
• Design and optimize marketing strategies for the OC diaspora.
• Analyze OC portfolio and design segmentation strategy.

Skills

Retail banking experience

Analytical skills

Problem solving

Job description

Role Purpose

The Singapore business has increased focus on the Overseas Chinese (OC) diaspora, given their strong cross-border wealth flows, deep family and business ties across Asia and demand for sophisticated international banking solutions. To grow and amplify our proposition for the OC, this role holder will design, deploy and amplify relevant value propositions, adopting relevant channel mixes. The KPIs for this role primarily entail growth in new-to-bank OC clients, as well as early activation and TRB qualification of such clients.

Key stakeholders that will need to be engaged regularly in Singapore as well as China / HK / TW by the role holder include but are not limited to – Props, Marketing, Distribution, Products (incl WPS) and D&A.

Principal Accountabilities: Key activities and decision-making areas

• Develop OC centric bundled offerings to drive acquisition, product cross-sell and client stickiness.
• Work with relevant stakeholders to develop, deploy and commercialize capabilities and end to end client journeys for acquisition of and cross-sell to OC clients – both digital and non-digital.
• Design, launch and optimize creative Marketing and Communication strategies for the OC diaspora in collaboration with relevant stakeholders.
• Review and share competitive offering in the OC space and equip Distribution teams to showcase the uniqueness of HSBC proposition and ‘best-in-class’ client experience.
• Analyze the OC portfolio and design segmentation strategy to deliver Premier propositions optimally.

Typical Targets and Measures

• OC NTBs #
• OC TRB Qualified # and %
• Products per OC
• Revenues and Total Relationship Balances per OC
• OC early attrition / inactivity

This role sits in a highly competitive space and there will be a need to continually think creatively to showcase proposition USP. It also sits in a space with heavy cross-border regulation and creative thinking is essential to deploy propositions in a compliant yet effective manner.

Role Context

The role holder will have access to regular guidance but should be self-driven and should have a problem-solving attitude.

The role holder will also need to work across teams and functions and hence good interpersonal skills is a must.

Management of Risk

As a part of onboarding, the incumbent will be familiarized with Operational risks and FIM requirements. The role holder will need to understand, internalize and put to practice all of the gatekeeping directives as guided by the Operational Manuals

Observation of Internal Controls

Adherence to the FIM and DIM (e.g. Premier FIM)

Critical understanding of cross-border do’s and don’ts

Critical understanding of data privacy

Knowledge & Experience / Qualifications

• Minimum 6-8 years of experience in retail banking with client segment strategy / propositions / product management
• Good understanding of segments (mass affluent, affluent, emerging affluent etc.) and personas (investors, expats, international students etc.)
• Strong analytical skills
• Strong understanding of Affluent business landscapes, business trends, technology and digital trends

Strong and resourceful problem solver who can manage issues including project related defects working with the various partners

The role will report to Head, Premier & International Propositions who in turn reports to Head, Customer International & Marketing.