New Business Director - Social & Creator

Genero; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

A leading creative content production firm in Singapore seeks an experienced professional to drive client relationships and lead social content strategies. You'll proactively source and convert new business opportunities while nurturing relationships with major platform partners. Ideal candidates will have over 10 years of experience, a strong understanding of social content solutions, and exceptional communication skills. This pivotal role requires someone strategic and ready to help brands excel in social advertising and creative production.

Qualifications

• 10+ years of experience in an agency, brand, or media/social platform environment.
• Experience selling social and digital content solutions, including program-based arrangements.
• Fluent English is mandatory; Fluent Mandarin is highly desirable.
• Deep understanding of social/digital content best practices.
• Ability to foster and grow client relationships at senior levels.
• Experience with social platforms (Meta/Google/Pinterest/TikTok) is a plus.
• Excellent communication and leadership skills.
• Ability to translate strategy into commercial packaging (scopes, pricing, proposals).
• Fluent English is mandatory; Mandarin is highly desirable.

Responsibilities

• Proactively source and convert new business opportunities.
• Develop and nurture relationships with platform partners like Meta and Google.
• Drive growth and retention across the enterprise client base.
• Define commercial approaches for ongoing social content arrangements.
• Manage full project lifecycles from scoping to delivery.
• Manage full project lifecycles from scoping to delivery.
• Collaborate with creative network to ensure impactful campaigns.
• Partner with cross-functional teams to surface growth opportunities and drive excellence.

Skills

Client relationship building

Strategic thinking

Communication

Problem-solving

Leadership

Negotiation

Content production

English fluency

Mandarin (desirable)

Education

Bachelor's degree in marketing, advertising, creative production, or digital media

Job description

Genero is revolutionising creative content production, leveraging technology to empower marketing and creative teams. We integrate the world’s largest professional creative network with a software platform and streamlined end‑to‑end workflow, delivering an unparalleled creativity and efficiency for our clients.

With teams across the APAC, EMEA and the Americas, our client base includes Google, Meta, Pinterest, P&G, Bytedance, L’Oréal, and Monday.com.

Reporting to the Managing Director – APAC, you’ll be a vital member of our team in Singapore, as well as working closely with counterparts in Sydney and other regions too. This is a pivotal role for a strategic thinker and trusted client partner, ready to guide brands through the future of social ads, creator and content production.

What you’ll do

• Proactively source, qualify and convert new business opportunities, leading discovery, pitches and proposals to win new clients and expand existing relationships.
• Develop and nurture senior-level relationships with platform partners including Meta, Google, TikTok, Amazon and Pinterest.
• Drive growth and retention across our enterprise client base by building long-term, trusted partnerships with senior marketing leaders and identifying upsell and cross-sell opportunities.
• Define commercial approaches for ongoing social content arrangements, translating client needs into proposals and converting them to long-term partnerships.
• Be a trusted advisor to clients, offering strategic input, platform insights, and content best practices to deliver impactful creative and campaigns that perform.
• Manage full project lifecycles – from scoping, client briefing and creative strategy, through production, and delivery.
• Collaborate with our creative network to ensure we’re delivering impactful creative and campaigns that perform.
• Partner with cross-functional teams across the business, surface growth opportunities, and drive operational excellence.

What you’ll bring

• Bachelor’s degree or equivalent experience in marketing, advertising, creative production, or digital media.
• 10+ years experience in an agency, brand, or media/social platform environment.
• Demonstrated experience selling social and digital content solutions, ideally including ongoing or program-based arrangements (always‑on, scaled production, and creator/influencer programs).
• A deep understanding of social and digital content best practices.
• Demonstrated ability to foster and grow client relationships at senior levels to build and grow long-term client relationships.
• Previous experience working directly with social and tech platforms – Meta, Google, Pinterest, TikTok, etc. is a major plus.
• Exceptional communication, leadership, and problem‑solving skills.
• Strong demonstrated ability to build and maintain trusted senior relationships, lead consultative discovery and influence stakeholders through to commercial agreement.
• Confidence in translating strategy into commercial packaging: scopes, pricing, proposals and SoWs, in partnership with internal teams.
• Fluent English is mandatory. Fluent Mandarin is highly desirable.

This is a key role within the business, to lead creative projects, manage client relationships, collaborate with media platforms, and contribute to new business development.

Reporting to the Managing Director – North America, you’ll be a vital member of our U.S. team and collaborate across our global network. This is a pivotal role for a strategic thinker and trusted client partner, ready to guide brands through the future of content and production.