Chief Marketing Officer (CMO)

HRnet One; Singapore; On-site; SGD 150,000 - 250,000; Full time

Job summary

A high-growth transportation technology company in Singapore is looking for a Chief Marketing Officer to establish and lead their marketing function. The role requires expertise in demand generation, product marketing, and brand development across Southeast Asia and APAC. Ideal candidates will have extensive B2B marketing experience and a track record of scaling startups. This is a key leadership position with opportunity for significant impact.

Qualifications

• 10+ years of experience in B2B marketing, preferably in SaaS or transport tech.
• Proven track record in taking a company from startup to scale-up.
• Comfortable building marketing systems from scratch.

Responsibilities

• Develop and lead the regional B2B marketing strategy.
• Drive brand development and improve market visibility.
• Establish KPIs and optimize marketing ROI.

Skills

Demand Generation

Product Marketing

Channel/Partner Marketing

Strong cross-functional alignment

Stakeholder management

Job description

About Our Client
We are partnering with a high-growth transportation technology company that provides demand-responsive routing and fleet optimization solutions to enterprises, government agencies, and mobility operators. The company operates across Southeast Asia and broader APAC, supporting large-scale passenger mobility and logistics operations.

They are now entering a scale-up phase and are looking to hire a Chief Marketing Officer to build and drive the global marketing strategy from the ground up.

Role Overview

This is a key leadership role where you will establish and lead the marketing function end-to-end. The company’s marketing investment has historically been light — you will have the opportunity to design the demand generation engine, product marketing frameworks, and brand positioning strategy.

Responsibilities

• Develop and lead the regional B2B marketing strategy across Southeast Asia and APAC.
• Build and scale a demand generation and pipeline growth engine.
• Drive brand development and improve market visibility positioning the company as a leading mobility tech brand.
• Lead product marketing, developing value propositions, GTM launch plans, and competitive positioning.
• Strengthen channel and partnership marketing, supporting growth through distributors, operators, and enterprise customers.
• Introduce and scale digital marketing, which is currently under-developed.
• Establish KPIs, reporting frameworks, and attribution models to optimize marketing ROI.
• Build, coach, and expand the marketing team over time.

Requirements

• 10+ years of experience in B2B marketing, preferably in SaaS, transportation tech, logistics tech, digital platforms, or enterprise solutions.
• Proven track record in taking a company from startup → scale-up stage.
• Strong experience in:
• Demand Generation
• Product Marketing
• Channel/Partner Marketing
• Regional experience across multiple APAC markets.
• Comfortable building marketing systems, campaigns, and teams from scratch — zero to one builder mindset.
• Strategic thinker who is also hands-on, with strong cross-functional alignment and stakeholder management skills.