Chief Marketing Officer (CMO)

HRnet One Pte Ltd; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A high-growth transportation technology company in Singapore is seeking a Chief Marketing Officer to establish and lead their marketing function. The role involves developing a regional B2B marketing strategy and driving brand development. Ideal candidates will have over 10 years of B2B marketing experience, particularly in SaaS or tech environments, and a proven track record in scaling businesses. This leadership position offers the chance to build a marketing team and define the marketing strategy from the ground up.

Qualifications

• 10+ years of experience in B2B marketing, preferably in SaaS, transportation tech, logistics tech, digital platforms, or enterprise solutions.
• Proven track record in taking a company from startup to scale-up stage.
• Regional experience across multiple APAC markets.
• Builder mindset comfortable with establishing marketing systems from scratch.

Responsibilities

• Develop and lead the regional B2B marketing strategy across Southeast Asia and APAC.
• Build and scale a demand generation and pipeline growth engine.
• Drive brand development and improve market visibility.
• Lead product marketing, developing value propositions and GTM launch plans.
• Strengthen channel and partnership marketing.
• Introduce and scale digital marketing.
• Establish KPIs, reporting frameworks, and attribution models.
• Build, coach, and expand the marketing team.

Skills

B2B marketing experience

Demand Generation

Product Marketing

Channel/Partner Marketing

Cross-functional alignment

Job description

About Our Client

We are partnering with a high-growth transportation technology company that provides demand-responsive routing and fleet optimization solutions to enterprises, government agencies, and mobility operators. The company operates across Southeast Asia and broader APAC, supporting large-scale passenger mobility and logistics operations.

They are now entering a scale-up phase and are looking to hire a Chief Marketing Officer to build and drive the global marketing strategy from the ground up.

Role Overview

This is a key leadership role where you will establish and lead the marketing function end-to-end. The company’s marketing investment has historically been light — you will have the opportunity to design the demand generation engine, product marketing frameworks, and brand positioning strategy.

Responsibilities

• Develop and lead the regional B2B marketing strategy across Southeast Asia and APAC.
• Build and scale a demand generation and pipeline growth engine.
• Drive brand development and improve market visibility positioning the company as a leading mobility tech brand.
• Lead product marketing, developing value propositions, GTM launch plans, and competitive positioning.
• Strengthen channel and partnership marketing, supporting growth through distributors, operators, and enterprise customers.
• Introduce and scale digital marketing, which is currently under-developed.
• Establish KPIs, reporting frameworks, and attribution models to optimize marketing ROI.
• Build, coach, and expand the marketing team over time.

Requirements

• 10+ years of experience in B2B marketing, preferably in SaaS, transportation tech, logistics tech, digital platforms, or enterprise solutions.
• Proven track record in taking a company from startup → scale-up stage.
• Strong experience in:
• Demand Generation
• Product Marketing
• Channel/Partner Marketing

Regional experience across multiple APAC markets.

Comfortable building marketing systems, campaigns, and teams from scratch — zero to one builder mindset.

Strategic thinker who is also hands-on, with strong cross-functional alignment and stakeholder management skills.