CHIEF MARKETING OFFICER

HOUSE ON THE HILL PTE. LTD.; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading educational organization in Singapore seeks a senior marketing leader to develop brand vision and drive strategic initiatives. The candidate will lead innovative marketing strategies, manage a high-performing team, and ensure seamless parent experiences. A Master’s degree in Marketing and significant executive management experience are required, as well as proficiency in English, Chinese, and Japanese for effective communication. This role offers an opportunity to influence brand direction and growth across diverse regions.

Qualifications

• 5-6 years of executive management experience leading marketing teams.
• Strong command of English, Chinese, and Japanese.

Responsibilities

• Develop a compelling brand vision aligned with strategic direction.
• Lead data-driven growth initiatives for parent acquisition and marketing.
• Champion seamless parent journeys through insights-driven communication.
• Innovate in marketing, including digital storytelling and AI-enhanced communication.
• Lead and mentor a high-performing marketing team.
• Manage marketing budgets and establish clear KPIs.

Skills

Brand building

Digital strategy

Storytelling

Customer experience design

Analytical capability

Interpersonal skills

Leadership

Multicultural communication

Education

Master’s degree in Marketing

Job description

Key Responsibilities

1. Brand Leadership & Strategy

Develop a compelling brand vision that reflects our educational philosophy, values, and long-term strategic direction.

Strengthen brand consistency across all campuses, digital touchpoints, and public communications.

Build and evolve our brand story to authentically connect with parents, partners, educators, and communities.

2. Growth, Marketing & Market Expansion

Lead data-driven growth initiatives, including enrolment marketing, parent acquisition funnels, and regional expansion strategies.

Identify new market opportunities, audience segments, and partnership possibilities.

Develop multi-channel marketing strategies across digital, social, content, PR, community engagement, and events.

3. Customer / Parent Experience & Community Engagement

Champion a seamless, high-trust parent journey from first contact through enrolment and alumni engagement.

Develop insights-driven parent communication systems and elevate touchpoints across the entire family lifecycle.

Work with school heads and teams to build authentic community relationships and strengthen parent loyalty.

4. Digital Transformation & Innovation

Oversee digital marketing, marketing automation, CRM systems, and analytics for measurable ROI.

Lead innovation initiatives including content platforms, digital storytelling, AI-enhanced communication, and modern brand experiences.

Promote a culture of experimentation, creativity, and continuous improvement.

5. Team Leadership & Organisational Influence

Lead and mentor a high-performing marketing team with clarity, empathy, and accountability.

Partner closely with CEO, school leaders, admissions, operations, and curriculum teams to drive organisation-wide alignment.

Represent the organisation at industry events, conferences, and media engagements.

Foster a culture of purpose, excellence, and cross-functional collaboration.

6. Governance, Budgeting & Performance

Manage marketing budgets strategically to maximise impact and sustainability.

Establish clear KPIs, dashboards, and performance measurement frameworks.

Ensure all marketing initiatives uphold brand integrity, operational compliance, and responsible communication.

Qualifications & Requirements

Academic & Professional Background

• Master’s degree in Marketing or related field from a top global university (e.g., US, UK, Japan, China, Asia-Pacific elite institutions).

• 5–6 years of executive management experience leading marketing teams, with demonstrated success in strategic roles.

Core Competencies

Proven track record in brand building, digital strategy, storytelling, and customer experience design.

Strong command of English, Chinese, and Japanese—essential for multicultural communication and regional expansion.

Demonstrated ability to develop long-term strategies while delivering short-term measurable outcomes.

Strong analytical capability, comfortable with data, metrics, and performance optimisation.

High emotional intelligence, strong interpersonal skills, and the ability to influence diverse stakeholders.

Leadership & Cultural Fit

A mission-driven mindset with genuine passion for education, families, and community-building.

Ability to lead with warmth, collaboration, and cultural sensitivity, especially in Asian contexts.

Comfort working in a fast-paced, evolving environment that values innovation, quality, and purpose.

Bonus Advantages

• Current early childhood parent, or firsthand understanding of early learning needs and parent perspectives.

• Experience working in education, family-centric industries, retail, hospitality, or premium service sectors.

• Creativity in bridging business strategy with human development and cultural storytelling.