Chief Marketing and Growth Officer

SPIDER DIGITAL PTE. LTD.; Singapore; Hybrid; SGD 120,000 - 160,000; Full time

Job summary

A growing fintech company in Singapore is seeking a Chief Marketing Officer (CMO) to lead their global marketing strategy, focusing on user growth and operations. The ideal candidate will have over 6 years of fintech/crypto marketing experience and a proven track record in digital user acquisition. Responsibilities include developing multi-channel strategies and building a growth team. This role offers a competitive compensation package including performance bonuses and health benefits.

Benefits

Performance bonus

Health insurance

Remote work allowance

Marketing tool subscriptions

Qualifications

• 6+ years of fintech/crypto marketing experience with growth hacking at startups.
• Track record of acquiring over 100,000 users through digital channels.
• Analytical background preferred for the degree.

Responsibilities

• Develop multi-channel marketing strategies.
• Target user acquisition in key regions.
• Build and manage a growth team.
• Analyze user data to improve user retention.
• Collaborate with the founder on brand vision.

Skills

Fintech/crypto marketing experience

Data analytics tools proficiency

User acquisition strategies

Bilingual in English and Chinese

Education

Bachelor's degree in finance or marketing

Tools

Google Analytics

Mixpanel

Job description

Company Profile

YPT (Your Private Treasury), established in January 2025, provides a stablecoin payment card, multi-currency wallet, and global payment services. Users use stablecoins for in-store and online purchases, and the card is accepted by over 130 million Visa merchants worldwide.

Job Overview

As CMO, you will drive global marketing strategy, focusing on user growth and operations. Lead campaigns, partnerships, and data-driven growth initiatives to achieve annual user growth of millions and long-term user value.

Key Responsibilities

• Develop and execute multi-channel marketing strategies (SEO, social media, influencer influencers, and DeFi partnerships).
• Target user acquisition in key regions (such as Turkey, Brazil, and Indonesia), optimizing CAC to increase user engagement and value.
• Build and manage the growth team, including roles in content, analytics, and business development.
• Analyze user data, optimize the funnel, and improve retention.
• Collaborate with the founder on the brand vision and promote the brand through public speaking.
• Monitor crypto payment market trends and adjust strategies.

Qualifications

• 6+ years of fintech/crypto marketing experience, with growth hacking experience at high-growth startups.
• Track record of expanding user base (e.g., acquiring 100,000+ users through digital channels).
• Proficiency in data analytics tools (Google Analytics, Mixpanel) and cross-cultural marketing.
• Fluent communication skills in English and Chinese.
• Bachelor's degree or higher in finance or marketing, with an analytical background preferred.

Compensation and Benefits

• Performance bonus: 20-30% of base salary, tied to user growth and operational KPIs.
• Benefits: Health insurance, remote work allowance, and marketing tool subscriptions.

Based in: Hong Kong or Singapore

—Equity negotiable