Channel Marketing Executive

E-RISEN DISTRIBUTION HUB PTE. LTD.; Singapore; On-site; SGD 40,000 - 55,000; Full time

Job summary

A dynamic marketing firm in Singapore seeks a Marketing Executive to enhance retail presence and drive sales through effective coordination of campaigns and promotional materials. The ideal candidate will have 2–5 years of experience in trade marketing and strong abilities in managing retail activation. Responsibilities include in-store execution, digital campaign support, and creating sell sheets. Familiarity with consumer electronics is a plus, making this a great opportunity for those looking to grow in a fast-paced environment.

Qualifications

• 2–5 years experience in trade marketing, channel marketing, or retail activation.
• Strong coordination skills with vendors and internal teams.
• Comfortable with retail realities including POSM and store audits.

Responsibilities

• Coordinate in-store execution including planograms and displays.
• Support digital campaign execution across various platforms.
• Create/update sales enablement materials.

Skills

Trade marketing experience

Coordination skills

Retail knowledge

Data analysis (Excel/Sheets)

Job description

About NNIO

NNIO is a Singapore-born home tech brand built for realhomes: small spaces, humid weather, pets, kids, and everyday mess. We make appliances that look good, work well, and don’t come with the luxury markup. We’re growing fast and retail is a huge part of how people first meet us.

The Role

You’ll sit inside the marketing team and make sure our retail presence is sharp, consistent, and built to drive sell-through. This means equipping our sales team with strong materials, translating campaigns into in-store execution, and coordinating with account managers and promoters so NNIO shows up properly on the ground.

This role is perfect if you like the intersection of brand + retail execution + sales enablement, and you’re the kind of person who follows through until it’s done.

What you’ll do

1. Retail activation & promoter enablement
   • Coordinate in-store execution: planograms, POSM, displays, demo readiness, campaign rollouts
   • Build promoter enablement kits: scripts, FAQs, key selling points, product training decks
   • Support retail product launches: sample distribution → listing → display → readiness
   • Conduct store visits/audits: compliance, competitor activity, promoter readiness (with account managers)
2. Digital campaign execution & optimisation
   • Support always-on and campaign pushes across Meta / TikTok / Google
   • Coordinate with the designer to brief and ship ad creatives + landing/PDP assets
   • Run basic optimisation: creative rotation, audience testing, budget pacing (within approved guardrails)
   • Coordinate creator/livestream support (if needed): briefing, content needs, reporting
3. Sales enablement & channel marketing (retail + partners)
   • Create/update sell sheets, decks, comparison charts, argumentation guides
   • Support co-marketing proposals and retailer promo mechanics
   • Track competitor pricing/promos and share actionable insights internally
4. Reporting & cross-team coordination
   • Monthly retail execution + digital performance report (what moved, what didn’t, next steps)
   • Ensure timelines are hit: assets, POSM delivery, store rollout, promo go-live
   • Maintain an action tracker so issues actually get closed

What success looks like

• Sales team has cleaner, sharper materials
• Retail campaigns land on time with the right POSM in the right stores
• Promoters are aligned on messaging and can sell confidently (even without hand-holding)
• You’ve built a repeatable retail execution rhythm: plan → produce → deploy → audit → improve

Requirements

• 2–5 years experience in trade marketing / channel marketing / shopper marketing / retail activation
• Strong coordination skills (vendors, timelines, stores, internal stakeholders)
• Comfortable with retail realities: POSM, planograms, store audits, campaign calendars
• Able to work with data (Excel/Sheets) and produce clear updates + recommendations

Nice-to-haves (not mandatory)

• Consumer electronics / appliances experience
• Familiarity with SG retail chains (Courts / Harvey Norman / Best Denki / Audiohouse etc.)
• Experience translating marketing campaigns into retail execution packs