Channel Manager

AZURE SUMMIT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology company in Singapore seeks an experienced individual for offline channel development and management. Responsibilities include expanding relationships with retail partners, meeting sales targets, and ensuring effective in-store execution. Candidates should have a minimum of 3 years in channel management within the smartphone or consumer electronics sector and a strong understanding of Singapore’s retail ecosystem. Excellent communication and analytical skills are essential.

Qualifications

• Minimum 3 years of experience in offline channel management within the smartphone or consumer electronics industry.
• Strong understanding of Singapore’s offline retail ecosystem.
• Excellent communication, negotiation, and relationship-building skills.

Responsibilities

• Develop and manage relationships with offline retail partners.
• Set and achieve monthly/quarterly offline sales targets.
• Ensure proper in-store display and merchandising.

Skills

Negotiation

Communication

Relationship building

Analytical skills

Job description

Overview

Department: Sales & Channel Development

Responsibilities

• Offline Channel Development & Management Develop, maintain, and expand relationships with offline retail partners, including mobile shops, multi-brand stores, and distributors. Plan and execute channel expansion strategies to improve brand presence and retail coverage in Singapore. Manage distributor onboarding, sell-in/sell-through planning, and stock allocation.
• Sales Execution & Target Achievement Set and achieve monthly/quarterly offline sales targets. Monitor retail performance, analyze sales trends, and propose corrective actions to improve market share. Track competitor activities, pricing, and promotions to ensure competitiveness.
• Retail Operations & In-Store Execution Ensure proper in-store display, branding, and merchandising according to brand guidelines. Conduct regular store visits and audits to ensure pricing discipline and retail execution are consistently met. Support product training for promoters, retail staff, and frontline partners.
• Promotion & Campaign Implementation Work with marketing and trade teams to plan and execute offline promotions, product launches, POSM rollout, and retail activations. Ensure all campaigns are executed effectively at store level to maximize sales conversion.
• Cross-Functional Coordination Coordinate with marketing, logistics, finance, and product teams to align channel strategy and stock flow. Provide market insights and channel feedback to support product planning and forecasting.
• Reporting & Analysis Prepare weekly and monthly sales reports, including sell-in/sell-through performance, channel insights, and improvement recommendations. Monitor channel inventory and ensure healthy stock turnover across partners.

Requirements

• Minimum 3 years of experience in offline channel management within the smartphone or consumer electronics industry.
• Strong understanding of Singapore’s offline retail ecosystem (key retailers, distributors, shop networks).
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical skills with the ability to interpret sales data and market insights.
• Highly self-driven, results-oriented, and able to work in a fast-paced environment.