Channel & Category Assistant Manager – 6 Months Contract

ROBERT WALTERS (SINGAPORE) PTE LTD; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global FMCG leader is seeking a Channel and Category Assistant Manager in Singapore. This role involves developing category strategies, analyzing market trends, and leading initiatives across retail channels. Ideal candidates have a Bachelor's degree and at least six years of experience in Category Management or Trade Marketing. Join this dynamic environment that values collaboration and sustainable business practices.

Benefits

Professional growth through training programmes

Inclusive workplace culture

Qualifications

• Minimum six years' experience in Category Management or Trade Marketing within FMCG.
• Proven ability to analyze data to inform strategic decisions.
• Strong understanding of retail dynamics across various channels.

Responsibilities

• Develop and implement category and channel strategies.
• Monitor sales performance and identify growth opportunities.
• Lead execution of category initiatives across various channels.

Skills

Category Management

Trade Marketing

Data Analysis

Communication Skills

Stakeholder Management

Education

Bachelor's degree in Business Administration, Marketing, or Economics

Tools

Nielsen

Kantar

Job description

What you'll do:

As a Channel and Category Assistant Manager you will play an integral part in shaping the future of assigned categories across multiple retail channels.

• Develop and implement comprehensive category and channel strategies that align with overall business objectives by identifying growth opportunities through shopper insights, market trends, and competitive analysis.
• Define optimal product assortment for each channel while collaborating with Revenue & Trade Management to establish pricing for new products and promotional guidelines that balance competitiveness with profitability.
• Monitor key performance indicators such as sales, market share, margin, distribution, and conversion rates to evaluate opportunities, risks, and gaps within assigned categories.
• Conduct in-depth data analysis using syndicated sources to inform actionable plans that improve profitability and drive incremental growth.
• Lead the execution of category initiatives across various channels including hypermarkets, supermarkets, convenience stores, traditional trade outlets, eCommerce platforms, and other partners.
• Collaborate closely with Sales and Trade Marketing teams to optimise in‑store visibility through effective use of POSM materials and shelf performance enhancements.
• Ensure channel differentiation by tailoring strategies based on unique shopper missions and channel dynamics for each retail environment.
• Work cross‑functionally with Marketing, Supply Chain, Finance, and external partners to facilitate seamless execution of category initiatives while driving joint business plans.
• Leverage shopper studies and market analytics to understand demand drivers; translate these insights into actionable recommendations for both category strategies and channel execution.
• Lead category‑related projects from planning through execution to post‑evaluation by managing timelines, budgets, stakeholder alignment, and championing continuous improvement initiatives.

What you bring:

Your proven track record in Category Management or Trade Marketing within the FMCG industry will set you up for success as a Channel and Category Assistant Manager.

• Bachelor's degree in Business Administration, Marketing, Economics or a related field is required.
• At least six years' experience in Category Management, Trade Marketing or Sales within the fast‑moving consumer goods sector.
• Demonstrated proficiency in analysing syndicated data sources such as Nielsen or Kantar to inform strategic decisions.
• Exceptional communication skills enabling you to negotiate effectively with both internal teams and external partners while presenting compelling business cases.
• Proven ability to manage multiple stakeholders simultaneously while fostering cross‑functional alignment throughout project lifecycles.
• Strong commercial acumen coupled with a thorough understanding of retail dynamics across various channels including modern trade formats and eCommerce platforms.
• A proactive approach combined with a results‑oriented mindset that enables you to manage end‑to‑end category initiatives successfully.
• Experience leading projects from planning through execution including budget management and stakeholder engagement.
• Ability to leverage shopper studies along with market analytics to translate insights into actionable recommendations for category growth.
• Commitment to continuous improvement demonstrated by championing process enhancements within category management.

What sets this company apart:

This organisation stands out as a global leader in the FMCG sector renowned for its commitment to quality products enjoyed by millions worldwide. Employees benefit from a supportive leadership culture that values collaboration across functions—providing ample opportunities for professional growth through training programmes tailored for career advancement. The company fosters an inclusive workplace where knowledge sharing is encouraged ensuring everyone feels connected regardless of their department or location. The organisation’s dedication to sustainability further enhances its reputation making it an employer of choice among those who value responsible business practices alongside commercial success.

What's next:

If you are ready to make a significant impact on category performance within a globally recognised FMCG organisation, apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23112536 Eleanor Tan