Context
The Catering Sales Manager is responsible for driving revenue growth, expanding market share, and managing key client relationships for the catering business. As an independent contributor, this role combines strategic planning with hands‑on execution — from identifying opportunities to closing deals and ensuring commercial profitability.
Key Responsibilities
1. Strategic Business Development
- Identify and secure new business opportunities across institutional, corporate and industrial catering segments.
- Lead end‑to‑end tender and proposal processes — from opportunity sourcing, costing and submissions to contract award.
- Conduct feasibility and profitability analyses for all new business proposals to ensure profitable margins.
- Maintain an active sales pipeline and develop market expansion plans in alignment with organisational growth objectives.
- Build and manage relationships with key stakeholders such as facility managers, procurement heads, and event planners.
2. Client & Contract Management
- Act as the primary commercial contact for clients, ensuring top service quality and contractual compliance.
- Review client satisfaction levels, identify areas for improvement, and propose commercial enhancements.
- Lead contract renewals and renegotiations, ensuring terms remain commercially viable.
3. Commercial Analysis & Reporting
- Prepare commercial models, pricing sheets, and cost‑benefit analyses for tenders and proposals.
- Monitor revenue, profitability, and client performance; report monthly results to management.
- Provide insights on competitor activities, market trends, and emerging opportunities.
- Support budgeting and forecasting exercises for the catering business unit.
4. Cross‑Functional Collaboration
- Work closely with Operations, Procurement, Finance, and HR teams to ensure accurate costing, resource availability, and timely mobilization for new contracts.
- Collaborate with Operations and Culinary teams to customise catering solutions based on clients' requirements.
- Provide input to the Culinary and Operations teams on menu development, pricing strategy, and service differentiation.
- Coordinate with Marketing on client presentations, collaterals, and corporate branding for bids.
Qualifications & Requirements
- Bachelor’s Degree in Business, Marketing, Hospitality Management, or related discipline.
- Minimum 6–8 years of experience in business development, key account management, or commercial roles within catering or F&B industries.
- Strong financial and commercial acumen with proven experience in tender preparation and P&L analysis.
- Excellent negotiation, communication, and presentation skills with the ability to influence senior decision‑makers.
- Highly self‑driven and capable of working independently with minimal supervision.