Category Manager (Beverage)

fairprice group; Singapore; On-site; SGD 80,000 - 140,000; Full time

Job summary

FairPrice Group in Singapore is seeking a highly motivated Category Manager (Beverage) to shape strategy, sourcing, execution and commercial performance across the beverage category.

You will deliver data-driven decisions under tight timelines, build strong vendor relationships, manage pricing and promotions, collaborate with operations, finance and marketing, and visit stores island-wide at least weekly to ensure quality, availability and display excellence.

Qualifications

• Minimum 5 years in category management, operation, merchandising, or buying in FMCG/beverage retail.
• Strong analytical and commercial skills with ability to interpret data quickly.
• Entrepreneurial, hands-on mindset with proactive problem-solving.
• Excellent negotiation and supplier management capabilities.
• Willingness to work occasional extended hours to meet business needs.

Responsibilities

• Develop and execute beverage category strategies aligned with company goals.
• Monitor pricing, promotions, and merchandising to drive traffic and sales.
• Collaborate with operations, supply chain, finance, and marketing for end-to-end execution.
• Visit stores island-wide at least weekly to ensure category excellence.

Skills

Category management

Merchandising

Buying

Data analysis

Negotiation

Supplier management

Communication

Proactive mindset

Flexibility

Education

Bachelor's degree in Business or Supply Chain

Tools

MS Excel

MS PowerPoint

Job description

We are looking for a highly motivated and enterprising Category Manager (Beverage). This role is critical in shaping the strategic direction, sourcing, execution and commercial performance categories in FairPrice.

The candidate will be responsible for delivering strong commercial outcomes through data-driven and customer-led decisions, while working under tight timelines in a fast-paced retail environment. The ideal candidate thrives under pressure, ease in communicating with people and has a deep sense of ownership and entrepreneur mindset. The candidate should also have the enthusiasm in food and combine analytical acumen with a practical approach to execution and is meticulous with details.

Key Responsibilities:

1. Category Strategy & Planning (Beverage)

• Develop and execute category strategies aligned with company objectives and customer needs.
• Conduct regular reviews of category portfolio, pricing architecture, promotion strategy and merchandising principles.
• Identify opportunities to grow market presence and enhance shopper perception of quality and value.
• Resourceful and able to communicate with all walks of life.
• Build strong relationships with key vendors to ensure quality assurance, supply sustainability and display excellence.
• Ensure compliance with food safety and licensing matters.

3. Pricing & Promotions Management

• Monitor market and consumer preferences, and competitor pricing to maintain competitiveness.
• Manage regular, tactical, and seasonal promotions to drive traffic and conversion.
• Work with key suppliers to secure supply for promotion.
• Submit, track and measure promotions.
• Monitor category sales, profitability, and stockholding; take timely corrective actions.
• Analyse shopper behaviour, transaction data, and market trends to drive performance improvements.

5. Cross-Functional Collaboration

• Work closely with operations, food & workplace safety, supply chain, finance and marketing to ensure effective end-to-end execution.
• Required stores visit island-wide at least once weekly.

Job Requirements

• Min 5 years of experience in category management, operation, merchandising, or buying - ideally in the FMCG, beverage or supermarket industry.
• Demonstrated resilience and ability to perform under pressure with tight timelines and quick turnaround.
• Strong analytical and commercial skills; comfortable with interpreting data and making fast decisions.
• Enterprising, hands-on mindset with a proactive approach to problem-solving.
• Excellent negotiation, strong communication and supplier management skills.
• A self-starter who proactively initiates actions to drive category excellence.
• Adaptable to change and willing to occasionally work beyond standard office hours to meet business needs.

Preferred Qualifications:

• Degree in Business, Supply Chain, or a related field.
• Proficient in MS Excel and MS PowerPoint.

Work Location: FairPrice Hub (Joo Koon)

Address: 1 Joo Koon Circle, #13-01, Singapore 629117