Campaign Operations Analyst - TikTok Shop

TikTok; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading tech company in Singapore seeks a Campaign Operations Analyst to implement and optimize e-commerce campaigns. The ideal candidate will have a Bachelor's degree, fluency in English and Mandarin, and strong data analysis skills. Responsibilities include conducting analyses, developing strategies, and collaborating with product teams to enhance user experience. This role offers an opportunity in a dynamic and inclusive environment focused on creativity and impact.

Qualifications

• Bachelor's degree or above, with relevant work experience in e-commerce.
• Fluent in English and Mandarin for both oral and written communication.
• Strong data analysis skills, especially in market segmentation.
• Excellent communication skills and ability to work under pressure.

Responsibilities

• Implement various e-commerce campaigns in search scenarios.
• Develop cooperation standards and operation strategies for campaigns.
• Conduct in-depth analysis of user demands in search scenarios.
• Evaluate campaign effectiveness and identify growth opportunities.
• Conduct configuration work related to e-commerce search scenarios.

Skills

Data analysis capabilities

Communication skills

Collaboration skills

Understanding of e-commerce

Fluent in English and Mandarin

Education

Bachelor's degree or above

Job description

Global Operations

Campaign Operations Analyst - TikTok Shop

Location: Singapore

Employment Type: Regular

Job Code: A135288

Visa Statement: TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok's sponsorship of a visa.

About the team: The TikTok Shop Search Operations Team is dedicated to establishing and enhancing users' awareness of shopping on TikTok, spurring users' e-commerce demands, elevating the user experience, and driving the growth of the e-commerce business. We aim to improve the quality of the query, evaluate and optimize the outcome of the machine's results, and provide data sets for model training to better distinguish various intents of TikTok search queries. By identifying whether the user's manual search terms have e-commerce intentions and judging their e-commerce relevance score, the system can better determine whether to recommend more e-commerce-related search terms to users.

Responsibilities

1. Be responsible for implementing various e-commerce campaigns in search scenarios, optimizing user experience, while identifying and expanding users' search demands for campaigns.
2. Develop and iterate on cooperation standards and operation strategies in search scenarios for different types of e-commerce campaigns in specific regions.
3. Conduct in-depth analysis of user demands for various types of content in search scenarios across different regions, and explore operation methods to improve core indicators such as search conversion rate and click-through rate.
4. Conduct research and analysis on data related to search scenario campaigns, evaluate campaign effectiveness, identify potential growth opportunities and risk points in daily operations, and provide actionable optimization suggestions.
5. Undertake other configuration work related to the operation of e-commerce search scenario campaigns.

Minimum Qualifications

1. Bachelor's degree or above, with relevant work experience before, having a good understanding of e-commerce business.
2. In this role you will be collaborating extensively with engineer, product teams and directly report to leadership team based in China, high proficiency in using English and Mandarin for both oral and written parts as working languages are required for this role.
3. Advanced e-commerce user with a good understanding of e-commerce campaign processes, familiar with the operation modes of content-based e-commerce, and basic knowledge of search.
4. Strong data analysis capabilities, especially in market segmentation and resource allocation.
5. Excellent communication and collaboration skills, with a strong ability to work under pressure.

Preferred Qualifications

• Candidates with work experience in user experience, operations, or product are preferred.

Job Information

About TikTok: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.