Campaign & Content Marketing Executive #JTL

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A recruitment agency in Singapore is looking for a Marketing and Planning professional to execute marketing strategies and support admissions growth. The role involves conducting market research, implementing marketing activities, and developing digital content. Candidates should possess a degree in Marketing or Communications with at least 4-5 years of experience in marketing. Interested applicants should send their resume to the provided email.

Qualifications

• Minimum 4-5 years of experience in marketing.
• Experience in managing agencies and vendors is advantageous.
• Ability to execute marketing campaigns for lead generation.

Responsibilities

• Execute the annual marketing plan with the Senior Marketing Manager.
• Conduct market research and analysis.
• Implement marketing and promotional activities.

Skills

Marketing campaign execution

Lead generation

Market research and analysis

Digital marketing strategies

Communication skills

Education

Degree in Marketing or Communications

Tools

Microsoft Dynamics

CRM platforms

CMS system

Job description

Marketing & Planning

• Work closely with the Senior Marketing Manager to execute the annual marketing plan.
• Support the development and implementation of Stamford American’s marketing and admissions strategy to drive positioning, growth, and new opportunities.
• Conduct market research, tracking, and analysis to monitor trends and competitor activities.
• Utilize data, research, and statistics to support strategic decision-making.
• Ensure alignment of marketing efforts with communications, branding, writing style, and key messaging guidelines, maintaining a compelling and consistent voice across all materials.

Tactical Marketing & Campaign Execution

• Implement marketing and promotional activities, including events, digital marketing, advertising, PR, and partnerships.
• Identify and execute relevant community-based initiatives to enhance brand awareness and positive brand perception.
• Organize and promote marketing activations including but not limited to Open House events, roadshows & exhibitions and school-led initiatives.
• Manage and execute online events such as webinars and virtual Open Houses via Zoom.

Digital Marketing & Content Development

• Execute the digital marketing plan, ensuring strong lead generation through SEO, SEM, and social media campaigns.
• Draft EDMs (Electronic Direct Mailers) using Microsoft Dynamics.
• Maintain and update digital and design assets, including photos, videos, creatives, and banners.
• Support the development of key marketing materials to enhance the Admissions team’s recruitment efforts.
• Collaborate with the Communications department to showcase Stamford American through compelling storytelling and creative writing across social media, website, PR channels, and partner platforms.
• Update and maintain school websites and landing pages with fresh, relevant content.

Requirements

• At least a Degree in Marketing, Communications with at least 4-5 years of experience in marketing
• Experienced in executing marketing campaigns for lead generation.
• Experienced in managing agencies and vendors will be an advantage.
• Experienced in using customer databases/CRM platforms, CMS system.

Interested candidates please send in your resume to:

Topaz Liang Huimin (CEI No. R1104500), email to: [e-mail]

EA Licence No. 99C4599