Campaign Analyst

MAYBANK SINGAPORE LIMITED; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading bank in Singapore is seeking a Campaign Analyst to design and optimize multi-channel marketing campaigns. The successful candidate will work closely with product, data, and marketing teams to enhance customer engagement and drive revenue growth. Required skills include proficiency in data tools and a strong understanding of banking products.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field.
• Proficiency in data tools like SAS, SQL, OAS, Power BI, or Tableau.
• Strong understanding of banking products and customer lifecycle.
• Excellent communication and presentation skills.

Responsibilities

• Develop and manage multi-channel marketing campaigns.
• Conduct A/B testing and multivariate analysis.
• Collaborate with product managers for campaign objectives.
• Prepare reports and dashboards for campaign tracking.
• Analyze campaign performance using data tools.

Skills

CRM platforms

Marketing automation tools

Communication skills

Data analytics

Customer lifecycle understanding

Education

Bachelor’s degree in Marketing or related field

Tools

SAS

SQL

OAS

Power BI

Tableau

Job description

We are seeking a Campaign Analyst to deliver strategic marketing initiatives within our banking operations. You will be responsible for designing, executing, and optimizing multi-channel campaigns that drive customer engagement, product adoption, and revenue growth. You’ll collaborate cross-functionally with product, data, marketing, and digital teams to deliver data-driven insights and measurable outcomes.

Key Responsibilities:

• Develop and manage end-to-end marketing campaigns across email, SMS, push notifications, telesales, direct mailer and paid media.
• Design journey based campaigns, segment customers based on lifecycle stages and behaviors, and map out touchpoints & triggers.
• Conduct A/B testing and multivariate analysis to optimize campaign performance.
• Ensure all campaigns comply with PDPA and other relevant regulatory requirements and internal governance standards.
• Collaborate closely with product managers to understand user requirements, campaign objectives, and fulfilment needs.
• Ensure timely and accurate delivery of campaigns and fulfilments.
• Partner with data science and analytics teams to leverage advanced analytics and predictive models in targeting customers.
• Refine customer segments and personalize outreach based on behavioral trends and product take-up.
• Prepare detailed reports and dashboards for campaign tracking and executive review.
• Analyze campaign performance using tools like SAS, or OAS.
• Generate actionable insights to improve targeting, conversion, and ROI.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field.
• Proficiency in data tools: SAS, SQL, OAS, Power BI, or Tableau.
• Strong understanding of banking products and customer lifecycle.
• Excellent communication and presentation skills.
• Experience with CRM platforms and marketing automation tools (e.g., Salesforce, Adobe Campaign).