Business Messaging Specialist - APAC

Meta; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading technology company in Singapore is looking for a Business Messaging Specialist to support strategic clients in APAC. This full-time role requires strong enterprise sales experience and the ability to build trust with stakeholders. Responsibilities include developing business strategies, managing customer relationships, and driving product adoption. The ideal candidate excels in analytical thinking and has a proven sales track record. Fluency in Asian languages is preferred.

Benefits

Comprehensive benefits package

Flexible work arrangements

Qualifications

• 8+ years of enterprise sales and business experience.
• Experience in leading and driving the entire sales cycle.
• Ability to operate autonomously across multiple teams.

Responsibilities

• Develop business plans and presentations for customers.
• Build relationships with executive decision makers.
• Manage pipelines and meet sales goals.
• Seek customer feedback to improve experiences.

Skills

Enterprise sales experience

Building trust with stakeholders

Analytical skills

Fluency in Asian languages

Education

Bachelor’s degree or equivalent work experience

Job description

Meta is seeking an exceptional individual to serve as a Business Messaging Specialist for our strategic clients in APAC. If you are a highly motivated team player with experience in enterprise sales, bringing complex products to market, driving and measuring customer success, and a bias for action, we would be excited to hear from you.

This role will primarily focus on growing our Business Messaging Platform/Products which serve enterprise clients in the APAC region. The ideal candidate will have enterprise experience, preferably in driving growth and consumption for SaaS solutions, especially in a revenue‑oriented role. The role requires both building and delivering success with our key clients, providing the right solutions based on business needs, joint planning, and driving execution through internal cross‑functional teams and external partners. The candidate will possess proven skills around Product Sales, Solutioning, and Customer Success, and an ability to effectively influence and communicate with stakeholders across all levels. The candidate will thrive in a team‑oriented environment, working with the account owners, product, and engineering teams to develop new ways we can grow the Business Messaging adoption and improve the experience. This is a full‑time position based in our Singapore office with some international travel expected.

Business Messaging Specialist – APAC Responsibilities

• Develop compelling, value‑proposition presentations and specialized business plans for customers that drive business outcomes. Demonstrates thought leadership and presents business plans to customers to generate new opportunities.
• Build relationships with executive decision makers across business, technical, customer experience, marketing etc. to gain mindshare on WhatsApp as a strategic platform.
• Develop a comprehensive understanding of customers' business needs and strategies, offer solutions on WhatsApp as a platform, create trust to influence for impact and act as a trusted advisor to help the customer transform their business.
• Develop strategies to manage pipelines and meet sales goals by reviewing forecasts, assessing and mitigating risks, and ensuring strategy alignment with business priorities. Leverage available solutions and engage partners to build new solutions for customers as per business priorities.
• Actively seek customer feedback (both formal and informal) of assigned accounts regarding ways to identify and understand the drivers of satisfaction and/or dissatisfaction. Engage Support & Engineering teams to address issues, determine the root cause of problems, remove blockers, and improve the customer's overall experience.
• Work with client‑facing teams and cross‑functional colleagues to gather client feedback to help influence product decisions, provide feedback to product and engineering teams to identify product gaps that can help open new, large markets.
• Work with in‑market global Messaging teams to craft high‑impact scalable programs to deepen client relationships and drive incremental revenue growth. Deliver training and build global playbooks/guides for clients regarding best practices around product implementation and solutions success. Work with Meta Leadership and cross‑functional teams to develop strategies to scale client‑facing activities.

Minimum Qualifications

• 8+ years of enterprise sales and business experience.
• Possess executive maturity, presence, and experience in building trust with executive stakeholders and articulating business value to key decision makers.
• Experience in leading and driving the entire sales cycle, orchestrating virtual selling teams where necessary, leveraging repeatable offerings that maximize revenue and increase customer satisfaction.
• Experience operating autonomously across multiple teams, demonstrated critical thinking, and thought leadership.
• Analytical and problem‑solving experience with large‑scale systems.
• Bachelor’s degree or equivalent work experience.

Preferred Qualifications

• Industry knowledge and experience in Messaging space.
• Fluency in other Asian languages (Mandarin Chinese, Bahasa Indonesia) as this role may collaborate with external stakeholders whose usual business language is Mandarin Chinese or Bahasa Indonesia.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.