Business Finance and Transformation Manager

Puffy; Singapore; On-site; SGD 145,000 - 177,000; Full time

Benefits offered by this job

Tax-free salary

Annual flight allowance

Visa sponsorship

Parking allowance

Job summary

Puffy, a market-leading, AI-first brand, seeks a Business Finance and Transformation Manager to own forecasting, margin recommendations and finance improvements across P2P and R2R. You will report to the Accounting Manager / Finance Lead and help turn financial data into actionable business decisions.

With a focus on releasing finance capacity while preserving controls, you will shape forward views, drive continuous improvement and leverage an AI-native toolset to accelerate decisions across a

Qualifications

• At least 5 years in finance and accounting with responsibility for financial delivery, controls and business analysis.
• Experience delivering Finance process improvements into recurring use (design, automation or AI).
• Ability to maintain forecasts and challenge assumptions to drive margin or cost actions.

Responsibilities

• Own forecasting and margin analysis; maintain rolling P&L forecast.
• Improve finance workflows across procure-to-pay and record-to-report; define owners and measures of success.
• Review delegated controls,POs, receipts, invoices, approvals; resolve exceptions with evidence.

Skills

Finance transformation

Forecasting

Controls & reconciliations

Business analysis

Ownership & influence

Education

CA/ACCA/CMA

Tools

QuickBooks

Zoho

Finale

Job description

Transform Finance Operations for a $1Billion+ brand. Build better workflows, stronger controls and a clearer view of where margins are heading.

Total Annual Compensation: Up to AED 462,000 (tax-free) + comprehensive benefits (Base salary up to AED 35,000/month (tax-free) plus a monthly performance bonus of up to 10%)

Location: Dubai, UAE (On-site) with relocation assistance and visa support

Growth path from here is Senior Manager, Business Finance & Transformation -> Head of Business Finance. Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.

We've been AI-first since December 2023: In this role, you'll use AI to stress-test forecast assumptions, challenge margin recommendations and review proposed process changes before sharing them with leadership. You'll document what was challenged and how you addressed it. You remain accountable for the numbers, the controls and the recommendation.

Role Overview

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a Business Finance and Transformation Manager to own forecasting, margin recommendations and delegated Finance improvements across procure-to-pay and record-to-report, reporting to the Accounting Manager / Finance Lead. This role exists to turn reliable financial evidence into commercial decisions and release Finance capacity through controlled workflows and review coverage the team can sustain.

The Problems You'll Own:

• Primary: Release Finance capacity without weakening controls: Recurring work and manual reviews across procure-to-pay and record-to-report consume Finance capacity and create review bottlenecks. Improvements must reduce rework and release time while preserving financial accuracy, approvals and accountability.
• Secondary: Turn financial analysis into business action: Recurring delivery limits the team's capacity for proactive forecasting and margin analysis. Business leaders need a reliable forward view of performance and quantified recommendations they can act on.

The Career Accelerator

You will have the rare opportunity to take on a broad scope of work with unmatched autonomy.

Your first 12 months: Turn recurring Finance delivery into controlled workflows and a dependable forward view that business leaders use to make margin and cost decisions. Shape how Finance at Puffy releases capacity and supports commercial decisions.

• Improve Finance workflows: Diagnose bottlenecks across procure-to-pay and record-to-report, redesign controls and handoffs, and define owners and measures of success.
• Own delegated controls: Review purchase orders, receipts, invoice matching, approvals and payment readiness; resolve exceptions with clear evidence, owners and dates.
• Own forecasting and commercial analysis: Maintain the rolling P&L forecast, test key assumptions and analyse SKU, channel and entity profitability against reconciled actuals before recommending action.
• Implement reliable improvements: Set Finance requirements for AI-assisted or automated changes, validate outputs against source records and measure net time released and rework after maintenance effort.
• Build review capacity: Take on delegated reviews, document procedures and train backups; expand Finale, supplier-held stock and close coverage in agreed phases while the Finance Lead retains accounting sign-off.
• Good work here is auditable: Material figures reconcile to source and accounting records, approvals remain intact, AI-assisted proposals show what was challenged, and monitoring and recovery continue after handover. The result is a useful forecast, quantified margin actions, stronger controls and measurable Finance capacity released.
• Begin forecast and margin work in week one and deliver your first forecast, margin diagnosis and quantified recommendations by day 30. Move recurring reviews at an agreed pace, raise material risks early and own corrections through resolution without bypassing controls.

What Is In It For You

This isn't just another Finance Manager role. This is your chance to become a true industry architect.

1. Own the Link Between Finance Evidence and Business Action

You own the financial view, improve the controls and make the recommendations leaders act on.

You own the rolling forecast, margin analysis and recommendations that inform commercial decisions. Within agreed Finance priorities, you choose analytical methods, improve workflows and take delegated control reviews into recurring use. You'll work directly with the Chief of Staff while the Finance Lead retains accounting sign-off and technical and compliance accountability.

2. Join a High-Performance Organization and Partner with the 1%:

Puffy: Top 5 Mattress Brand in US with Over $1Billion USD in Sales

Join an AI-first organization led by a Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand

3. Experience a World-Class Lifestyle

Dubai offers a tax-free salary, world-class infrastructure, year-round sunshine, and a global lifestyle that most professionals only experience later in their careers. Your entire compensation package lands in your account - no deductions, no surprises.

4. Build a Reputation for Finance Decisions That Hold Up

In many Finance roles, analysis ends with a report and process change ends with a handover. Here, your reconciled forecasts and quantified recommendations inform business decisions, while the controls and workflows you improve keep the numbers dependable. You'll build a record of turning financial judgment into action and controlled change into recurring use. Puffy has been AI-First since December 2023, so you'll build that record with an AI-native toolbox behind you rather than a manual review backlog in front of you.

What You'll Need

• Relevant experience: At least 5 years in finance and accounting, with responsibility for financial delivery, controls and business analysis.
• Finance transformation: Personally delivered Finance process improvements into recurring use and measured the results, whether through redesign, systems, automation or AI.
• Business-finance ownership: Maintained forecasts, challenged assumptions and taken margin or cost recommendations through to business decisions.
• Accounting and controls: Owned or reviewed controls and reconciliations, with sound knowledge of procure-to-pay, record-to-report, inventory, landed costs, COGS and close.
• Reporting: Built transparent, auditable spreadsheets, validated source data and reconciled management figures to accounting records.
• Ownership and influence: Secured inputs and action across functions, communicated with leaders and escalated issues with a recommendation.
• Practical AI judgment: Used AI critically, validated outputs and applied appropriate human review and financial controls. Previous transformation projects need not have used AI.
• Must be willing to work extended hours and weekends as needed.

Good-to-Have

• Experience in inventory-led, e-commerce, retail or multi-entity businesses.
• Familiarity with QuickBooks, Zoho or comparable accounting systems.
• Experience with Finale or similar inventory platforms.
• Hands-on experience with AI tools, workflow automation or querying and integration tools used in Finance.
• CA, ACCA, CMA or comparable financial training.

Resources Provided

You’ll have access to our latest company-provided AI tools, including ChatGPT and Claude, multiple AI agents, bots, plugins, AI projects, and automations through platforms such as n8n. You’ll also receive the department tools, relevant data, assets and specialist support needed to deliver your work. We expect you to use these resources to automate routine work and deliver high-quality results quickly.

The Puffy DNA:

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.
• Up to AED 35,000/month (tax-free) + monthly performance bonus of up to 10% of base
• Annual salary review every January
• Tax-free income
• Annual return flight allowance to your home country
• Parking allowance (up to AED 7,800 annually)
• Life insurance & Personal Accident Insurance (24x monthly salary)
• 22 working days annual leave + UAE public holidays
• UAE work visa sponsorship
• International flights & airport transfers
• AI-First organization with access to AI-native tool stack
• Premium office environment in Dubai Internet City
• Up to $5,000 annual learning budget for courses and certifications
• International team collaboration, 16+ nationalities in one office. Your assumptions get challenged daily.
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions