Business Development & Marketing Executive (F&B)

SEAFOOD BY THE RIVER PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food business in Singapore is seeking a Marketing & Sales Executive to drive growth through data-driven marketing and strategic brand development. You will lead the marketing team, manage campaigns, and ensure brand consistency across channels. The ideal candidate possesses strong digital strategy skills and experience in team management, aiming to enhance the brand's market position.

Qualifications

• Strong grasp of data-driven marketing and digital strategy.
• Experience in team management and building strategic partnerships.
• Ability to monitor and analyze campaign performance.

Responsibilities

• Develop and execute marketing strategies across various channels.
• Lead campaign planning and performance optimization.
• Manage the marketing budget and ensure ROI on activities.

Skills

Data-driven marketing

Digital strategy

Brand development

Team management

Job description

We are seeking a dynamic and strategic Marketing & Sales Executive to lead our marketing efforts and drive the brand's growth. This leadership role requires a visionary with a strong grasp of data-driven marketing, digital strategy, brand development, and team management. You will be responsible for developing, implementing, and executing comprehensive marketing plans that align with our business objectives.

Key Responsibilities

• Develop and execute the overall marketing strategy across all channels (digital, offline, PR, events).
• Lead the marketing team in campaign planning, execution, and performance optimization.
• Manage branding initiatives to ensure consistency across all touchpoints.
• Oversee the digital marketing function including SEO/SEM, social media, content, CRM, and analytics.
• Identify market trends, customer insights, and competitive activity to inform strategy.
• Collaborate with cross-functional teams (sales, product, operations) to align marketing initiatives with business goals.
• Manage the marketing budget and ensure ROI on all activities.
• Build and nurture partnerships with media, influencers, and external vendors.
• Present reports and performance metrics to senior management and key stakeholders.
• Drive restaurant sales through promotions, events, partnerships, and group bookings.
• Monitor and analyze campaign performance and customer feedback to optimize strategies.
• Coordinate with the operations team to ensure alignment between marketing and service delivery.
• Prepare sales reports and contribute to marketing strategy planning.