Business Development Manager

Private Advertiser; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading consumer goods manufacturing company in Singapore is looking for a Business Development Manager to drive growth across B2B and B2C markets. This role involves strategic management, sales leadership, and e-commerce optimization. The ideal candidate will have over five years of relevant experience and a strong background in FMCG, with skills in leadership, communication, and data analysis. This position offers the chance to make a significant impact on brand expansion and market strategy.

Qualifications

• Minimum 5 years in business development and e-commerce.
• Strong understanding of FMCG markets and consumer behavior.
• Proficiency in digital analytics tools.

Responsibilities

• Develop and implement business development plans.
• Optimize digital strategies for online sales growth.
• Lead and mentor sales team on performance metrics.
• Monitor market trends to inform strategies.

Skills

Strategic thinking

Sales leadership

E-commerce management

Communication skills

Analytical skills

Education

Bachelor’s degree in Business Administration or Marketing

Job description

JOB DESCRIPTION

A leading consumer goods manufacturing company is seeking a results-driven Business Development Manager to accelerate the growth of its housebrands across B2B and B2C markets. This role offers the opportunity to lead strategic partnerships, oversee sales operations, and drive e-commerce initiatives, while mentoring and guiding the sales and e-commerce team. The ideal candidate is a strategic and commercially minded leader with a strong track record in business development, sales leadership, and digital commerce, ready to make a meaningful impact on brand growth and market expansion.

1. Business Development

• Build in-depth knowledge of the company’s housebrands and offerings.

• Identify, engage, and secure corporate partnerships while nurturing relationships with individual consumers to maximize engagement, loyalty, and revenue.

• Develop and implement business development plans with clear objectives, timelines, and measurable outcomes to expand market share, brand awareness, and revenue.

• Prepare standardized, persuasive presentations and proposal decks for corporate and consumer prospects.

• Execute strategic growth initiatives on time, ensuring consistent follow-through and accountability.

2. E-commerce & Digital Strategy

• Optimize product listings, pricing, promotions, and user experience to drive online sales and conversions.

• Develop and execute strategies to increase online traffic, engagement, conversion rates, and repeat purchases.

• Track and analyze digital performance metrics, implementing improvements to maximize operational efficiency and results.

3. Sales Leadership & Cross-functional Collaboration

• Lead, mentor, and manage the sales and e-commerce team, ensuring alignment with business goals.

• Drive team performance metrics, ensuring individual and collective targets are met or exceeded.

• Collaborate closely with Marketing, Product Development, Quality Assurance, Customer Support and Logistics teams to execute initiatives efficiently.

• Oversee business development and e-commerce budgets, ensuring effective allocation of resources.

4. Market Analysis & Strategy

• Monitor market trends, competitor activity, and consumer behavior to inform data-driven strategies.

• Implement KPIs and performance metrics to track the success of partnerships, sales, and digital initiatives.

• Identify new growth opportunities, regions, and customer segments for market expansion.

• Support B2C customer retention and engagement strategies, including repeat purchase initiatives and loyalty programs.

JOB REQUIREMENTS

• Bachelor’s degree in Business Administration, Marketing, or related field.

• Minimum 5 years of experience in business development, sales, and e-commerce management, covering both B2B and B2C markets; FMCG or related industry experience preferred.

• Strong understanding of local FMCG markets, trade channels, and consumer behavior; regional market knowledge is a plus.

• Proactive, results-driven, with a proven record of achieving or exceeding targets.

• Excellent communication, negotiation, and interpersonal skills.

• Proficiency in preparing and delivering impactful presentations.

• Strong analytical skills for interpreting data and guiding strategic decisions.

• Experience leveraging digital analytics tools to track performance and inform business decisions will be an advantage.

• Leadership experience, with the ability to manage and mentor a multi-functional team.

• Experience managing budgets and allocating resources effectively.

• Collaborative mindset and ability to work across departments to achieve business outcomes.