Business Development Executive

PULSE DIGITAL PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A high-growth supplement brand based in Singapore is seeking a driven business development professional. You'll be responsible for building digital partnerships, executing retail distribution strategies, and sourcing international markets. Ideal candidates have 3-5 years of experience in business development, particularly in the CPG or health/wellness sectors. This role offers autonomy and direct impact on revenue growth.

Benefits

Significant growth opportunities

Autonomous work environment

Recognition for your contributions

Qualifications

• 3-5+ years in a Business Development, Sales, or Partnerships role.
• Experience in the CPG, supplement, health/wellness, or FMCG industry.
• Proven success in pitching to retail buyers.
• Understanding of influencer and affiliate marketing ecosystems.

Responsibilities

• Identify, recruit, and onboard new affiliates and influencers.
• Develop and execute a retail distribution strategy.
• Source and secure strategic partnerships with complementary brands.
• Research and identify new international markets for expansion.

Skills

Business Development experience

Retail pitching skills

Negotiation skills

Digital marketing knowledge

Strong communication skills

Job description

The Role: Your Mission

We're looking for a "hunter" and a "connector." Your primary objective is to get our client's products into new hands, onto new shelves, and into new markets. You will be the driving force behind all partner-led growth, from digital and affiliate channels to traditional retail and international expansion.

This is a hands‑on role for a self‑starter who thrives on building relationships, negotiating deals, and seeing a direct impact from their work.

Key Responsibilities

1. Digital Partnerships (Influencers & Affiliates)

• Identify, recruit, and onboard new, high‑value affiliates and performance‑based influencers to scale our client's reach.
• Manage and nurture the existing portfolio of influencers and partners, optimizing for performance and ROI.
• Negotiate commission structures, content deliverables, and long‑term partnership agreements.

2. Retail & Offline Distribution

• Develop and execute a comprehensive retail distribution strategy from the ground up.
• Actively prospect, pitch, and secure listings with key retail buyers.
• Your target channels include (but are not limited to):
  Pharmacies & Health Stores: (e.g., CVS, Walgreens, Whole Foods, GNC, local independent pharmacies)
  Supermarkets & Grocers: (e.g., Kroger, Albertsons, regional chains)
  Convenience & On‑the‑Go: (e.g., 7‑Eleven, Circle K, petrol station chains)
  Niche & Boutique: (e.g., Gyms, wellness centers, spas)

3. Strategic Brand Collaborations

• Source and secure strategic partnerships with complementary, non‑competing brands (e.g., fitness apparel, healthy CPG, wellness apps, subscription boxes).
• Develop creative co‑marketing campaigns, product bundles, and giveaway opportunities to cross‑promote audiences and drive new customer acquisition.

4. International Expansion

• Research and identify promising new international markets for the supplement brand.
• Develop and execute market‑entry strategies, including identifying and vetting potential overseas distributors, e‑commerce partners, and retail channels.
• Manage relationships with international partners to ensure growth and brand integrity.

What We're Looking For

Required Experience & Skills:

• Proven Experience: 3‑5+ years in a Business Development, Sales, or Partnerships role.
• Industry Relevance: Direct experience in the CPG (Consumer Packaged Goods), supplement, health/wellness, or FMCG industry is strongly preferred.
• Retail Pitching: You must have demonstrable experience and success in pitching to retail buyers and securing shelf space. A pre‑existing network of contacts in retail (pharmacy, grocery) is a massive plus.
• Digital Savvy: Strong understanding of influencer and affiliate marketing ecosystems.
• Master Negotiator: You are a confident and skilled negotiator who can close deals that are mutually beneficial.
• Entrepreneurial Mindset: You are a self‑starter, highly motivated, and thrive with autonomy. You see targets as a starting line, not a finish line.
• Exceptional Communicator: You can craft a compelling pitch, build rapport quickly, and represent a brand with professionalism and passion.

Bonus Points:

• Experience with international distribution or cross‑border e‑commerce.
• A personal passion for the health, fitness, and wellness industry.

Why Join Us?

• Direct Impact: This is not a cog‑in‑the‑wheel role. You will be the primary driver of new revenue streams for a high‑growth brand. Your wins are visible, celebrated, and critical.
• Best of Both Worlds: Enjoy the fast‑paced, creative culture of a media agency while operating as a key executive for a high‑potential supplement brand.
• Autonomy: We trust you to own your pipeline, manage your strategy, and get the job done.
• Growth: This role offers significant opportunities for professional and financial growth, tied directly to your success.