Business Development Executive

HUNWIN ENTERPRISES (S) PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A hospitality supplier is seeking a Business Development Executive in Singapore to drive growth by identifying new clients and managing existing relationships. This role requires 2-3 years of B2B sales experience, strong client management skills, and a network in the hotel industry. Candidates should be self-motivated, skilled in negotiation, and preferably fluent in Mandarin. A competitive salary with an uncapped commission structure and various benefits are offered.

Benefits

Competitive base salary

Uncapped commission structure

Comprehensive benefits package

Opportunities for professional development

Qualifications

• Minimum of 2-3 years of proven experience in B2B sales or business development.
• Strong existing network within the Singapore hotel industry.
• Fluency in Mandarin and English preferred.

Responsibilities

• Identify, prospect, and secure new clients in the hospitality sector.
• Maintain long-term relationships with existing clients.
• Manage the entire sales cycle from lead generation to closing.

Skills

B2B sales

Client Relationship Management

Market Research

Negotiation Skills

Communication Skills

Education

Diploma in Business, Sales, Marketing, or Hospitality

Tools

Microsoft Excel

SAP

Job description

Overview

Since 1983, we manufacture and supply high-quality hotel guest room amenities and accessories including F&B and other products to high-end hotels, restaurants, and airlines. We represent several leading quality brands in the hospitality industry. We have now grown into a global brand that helps deliver consistent concepts across multiple countries.

We are looking for a Business Development Executive to join our team. You will be at the forefront of our growth strategy with other teammates. You will be responsible for identifying new business opportunities, building strong relationships with existing client based and key decision-makers in the hospitality sector, as well as closing sales to achieve and exceed revenue targets. This role is perfect for a person with a passion for sales and a deep understanding of the hotel industry\'s needs or any similar industry.

Responsibilities

• New Business Acquisition: Proactively identify, prospect, and secure new clients, including hotels, resorts, serviced apartments, and other hospitality-related businesses.
• Client Relationship Management: Build and maintain long-term, trusting relationships with existing clients, ensuring high levels of customer satisfaction and identifying opportunities for upselling and cross-selling.
• Sales Pipeline Management: Manage the entire sales cycle from lead generation and initial contact to negotiation, closing, and post-sale follow-up.
• Market Intelligence: Conduct market research to identify new trends, potential clients, and competitor activities within the Singapore hospitality landscape.
• Strategic Proposals: Develop and present compelling sales proposals, quotations, and product demonstrations tailored to the specific needs of each client.
• Collaboration: Work closely with the suppliers, operations and logistics teams to ensure seamless order fulfillment and high service delivery standards.

Qualifications & Experience

• Minimum of a Diploma in Business, Sales, Marketing, Hospitality, or a related field. A degree is advantageous.
• At least 2-3 years of proven experience in B2B sales or business development, preferably within the hotel supplies, hospitality, or FMCG industry.
• A strong existing network of contacts within the Singapore hotel industry will be a significant advantage.
• Excellent communication, presentation, negotiation skills, and work attitude.
• Self-motivated, independent, proactive, accountable and driven to achieve sales targets.
• Proficient in Microsoft Excel, and SAP software would be great.
• Preferably candidate who can speak Mandarin and English.

Singapore Employment Requirements

• This position is open to Singapore Citizens, Permanent Residents, and holders of a valid Eligible Pass (e.g., Dependant\'s Pass) with relevant work rights.
• Applicants must possess the legal right to work in Singapore. We are unable to sponsor an Employment Pass (EP) for this role at this time.
• Only shortlisted candidates will be notified.

What We Offer

• A competitive base salary with an attractive uncapped commission structure.
• Comprehensive benefits package (e.g., Annual Wage Supplement, Health Insurance, Mobile phone allowance, travel allowance, etc.).
• Opportunities for professional development and career progression.
• A dynamic and supportive work environment.

Due date for application: 31 January 2026

How to Apply

If you are a passionate sales professional ready to take on a new challenge with the team, we would love to hear from you!

Please submit your detailed resume, including your last drawn salary, expected salary, and availability date to [[e-mail]] with the subject line: "Application for Business Development Executive - [Your Name]".