Business Development Director

TEBAH PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking an experienced professional to drive supplier partnerships and lead sales growth. The ideal candidate will have over 5 years of experience in F&B business development or horeca partnerships, strong negotiation skills, and a proven track record in team leadership. This role is critical for expanding brand visibility and enhancing revenue streams through strategic initiatives.

Qualifications

• 5–8+ years experience in F&B business development or horeca partnerships.
• Demonstrated ability to increase sales or build B2B channels.
• Existing supplier or horeca network is strongly preferred.

Responsibilities

• Identify and onboard F&B suppliers.
• Drive retail and B2B sales growth through initiatives.
• Develop promotions for increased sales conversions.
• Expand brand visibility in local trade zones.
• Recruit and manage sales personnel.

Skills

Negotiation and partnership development

F&B retail distribution channel experience

Promotion design

Team recruitment and leadership

Communication and pitch delivery

Strategic vision execution

Job description

Key Responsibilities

1. Supplier & Product Partnerships

• Identify, negotiate, and onboard F&B suppliers for ingredients and beverage lines, including:
  • draft beverages
  • bottled soft drinks
  • spirits
  • key pantry or food supply vendors
• Secure improved margins, credit terms, and exclusivity where applicable.

2. Revenue Growth (Retail + B2B)

• Drive retail store sales growth through new commercial initiatives.
• Build B2B purchasing and partnership channels:
  • Restaurants, hotels, bars (HORECA)
  • Corporate bulk purchasing
  • Food delivery partners
  • Private event catering & venue collaborations

3. Promotions, Pricing & Menu Strategy

• Develop promotion mechanics to increase conversion and repeat purchases:
  • Bundles and seasonal offers
  • Loyalty and referral mechanics
  • Horeca incentives
• Oversee pricing and margin optimisation to maximize profitability.
• Collaborate on commercial menu trends and demand analysis.

4. Market Footprint & Brand Growth

• Expand brand visibility into surrounding local trade zones.
• Pitch and execute product-led campaigns with key F&B partners.
• Lead pop-up concepts, catering expansion, or new revenue zones when viable.

5. Sales Team Leadership & Pipeline Structure

• Recruit, train, and manage business development and sales personnel.
• Implement order and lead-tracking workflows (Excel, lightweight CRM, or internal tools).
• Build and monitor conversion funnel: product intro → store purchase → repeat/B2B order.
• Drive team performance through coaching and targets.

6. Networking & Trade Development

• Represent the store at F&B supplier events and horeca networking sessions.
• Collect market intelligence on competitors, emerging beverage lines, and customer demand shifts.

Skills & Competencies

• Strong negotiation and partnership development expertise
• Experience scaling F&B retail or horeca distribution channels
• Promotion design and margin-driven business thinking
• Team recruitment, coaching, and leadership in sales environments
• Excellent communication and pitch delivery skills
• Ability to balance strategic vision with store-level execution

Preferred Qualifications & Experience

• 5–8+ years experience in F&B business development, horeca partnerships, restaurant commercial leadership, or retail expansion
• Demonstrated ability to increase store sales or build B2B channels
• Existing supplier or horeca network is a strong advantage
• Campaign execution track record preferred