Brand Partnerships & Activations Manager (Hotel & F&B)

ROYAL PLAZA; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A modern lifestyle hotel in Singapore is seeking a Brand Partnerships & Activations Manager to lead their partnership strategy and marketing. This role focuses on building collaborations that enhance brand visibility and guest experiences, alongside executing social-first activations that drive direct bookings and dining revenue. Ideal candidates will have experience in hospitality and strong project management skills, enhancing the brand's presence both online and offline.

Qualifications

• Proven experience in brand partnerships in hospitality.
• Strong negotiation and deal structuring skills.
• Metrics-driven with understanding of ROI and KPIs.

Responsibilities

• Identify and manage collaborations with lifestyle brands.
• Conceptualize and execute activations that drive guest engagement.
• Translate activations into sellable offers.

Skills

Brand partnerships

Negotiation skills

Project management

Social-first activations

Education

Experience in hospitality or brand collaboration

Job description

Job Summary:

The Brand Partnerships & Activations Manager leads the hotel’s partnership and experiential marketing strategy across both Rooms and F&B. The role focuses on building impactful collaborations, social-first activations, and guest experiences that drive brand visibility, direct bookings, and dining revenue. Combining creativity with commercial acumen, this role is key in positioning Royal Plaza on Scotts as a modern lifestyle brand that engages audiences online and offline.

Areas of Focus:

• Forge strategic brand and lifestyle partnerships that expand reach and deliver measurable ROI.
• Create and manage experiential activations that enhance guest engagement and generate organic UGC.
• Collaborate cross-functionally with F&B, Revenue, and Sales to translate activations into commercial success.

Responsibilities / Duties:

1. Brand Partnerships (Primary Focus)

• Identify, pitch, close, and manage collaborations with lifestyle brands, banks, airlines, corporates, creators, tourism boards, and communities.
• Structure partnership models including cash, contra, co-marketing, and revenue-share agreements.
• Maintain a rolling quarterly partnership pipeline and report performance to management.

2. Hotel & F&B Activations

• Conceptualise and execute on-property and in-market activations that drive stays, dining traffic, and social buzz.
• Plan experiential programmes such as staycation campaigns, festive promotions, Carousel themes, lounge or poolside collaborations.
• Ensure activations align with hotel brand standards and operational feasibility.

3. Social / Viral Experience Design

• Design activations that are Instagrammable by default, with built-in visual hooks and “hero moments.”
• Engineer UGC through photo/video staging, guest flow planning, and staff engagement cues.
• Ensure all activations strengthen brand recall for Royal Plaza and its F&B outlets.

4. Commercial Packaging

• Translate activations into sellable offers (room packages, dining bundles, upsell opportunities).
• Partner with Revenue, F&B, and Sales teams on pricing, packaging, and distribution.
• Ensure positioning aligns with premium, lifestyle-driven brand strategy.

5. End-to-End Delivery

• Project manage timelines, budgets, vendor coordination, permits, and event risk management.
• Conduct post-activation reviews including ROI assessment and learnings for continuous improvement.

Key Skills and Requirements:

• Proven experience in brand partnerships, sponsorships, or activations within hospitality, F&B, lifestyle, retail, or entertainment sectors.
• Demonstrated success in hotel and dining activations that drive measurable business results.
• Strong negotiation and deal structuring skills (cash/contra/rev-share, co-marketing).
• Experience designing social-first activations with clear UGC results (Instagram/TikTok).
• Excellent creative judgement with a premium brand sensibility.
• Strong project management and vendor coordination skills.
• Operational fluency in hotel and restaurant environments; able to brief and align cross-functional teams.
• Metrics-driven, with strong understanding of ROI, KPIs, and post-activation evaluation.
• Culturally intelligent, with an inclusive and Muslim-friendly approach that appeals to diverse audiences.

Key Performance Indicators (KPIs):

Partnership Development - Partnership value signed per quarter (cash + contra)

Rooms & F&B Revenue Impact - Incremental room nights/direct bookings, incremental F&B covers/spend

Social/UGC Performance - Volume of posts, reach, saves/shares, sentiment

Guest Experience - Review/NPS uplift tied to activations

Who Should Apply:

Experienced partnership and activations professionals with a passion for creative storytelling and measurable impact. Ideal for those who thrive at the intersection of hospitality, brand collaboration, and social engagement — transforming everyday hotel moments into viral, revenue-driving experiences. Candidates with hotel or lifestyle brand backgrounds will be strongly preferred.