Brand Marketing Manager (Jurong Area; FMCG Industry)

COL33 PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading FMCG company in Singapore seeks an experienced brand manager to drive growth through various sales channels. Your role includes developing brand strategies, leading digital marketing initiatives, and collaborating with sales teams to enhance brand visibility. Ideal candidates will have proven experience in brand management and digital marketing, with strong communication skills. This position offers the opportunity to make a significant impact in a dynamic environment.

Qualifications

• Proven experience in brand management and digital marketing, preferably within the FMCG industry.
• Strong understanding of digital marketing tools.
• Excellent written and verbal communication skills.
• Project management skills.
• Creative thinking and problem-solving skills.

Responsibilities

• Collaborate in developing and executing brand strategies.
• Develop and implement integrated marketing campaigns.
• Work closely with sales team to support marketing initiatives.
• Lead content creation for various platforms.
• Oversee the company's digital presence.

Skills

Brand management

Digital marketing

Communication skills

Project management

Creative thinking

Problem-solving skills

Tools

Google Analytics

Social media platforms

Email marketing software

Job description

We offer an innovative and dynamic environment where you can make a tangible impact in the FMCG industry. Join us and help shape the future of our brand while driving growth across multiple sales channels.

Key Responsibilities

Brand Management

• Collaborate in developing and executing brand strategies to enhance brand equity and positioning across all sales channels.
• Ensure consistent brand messaging and alignment with the company's mission and values across all sales channels and distribution platforms.
• Partner with cross-functional teams (sales, customer service & etc) to deliver cohesive, compelling brand experiences.
• Conduct regular competitor analysis and market research to track industry trends and consumer preferences.
• Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement.

Marketing Strategy and Campaign Management

• Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance across all channels.
• Coordinate with external agencies, media partners, and influencers to create impactful marketing initiatives.
• Create compelling marketing materials (brochures, digital assets, product packaging & etc) optimized for various platforms.
• Manage partnerships with key influencers, thought leaders, and brand ambassadors to extend brand reach and engagement.

Sales Channel Support and Optimization

• Work closely with the sales team to ensure marketing initiatives effectively support the various platforms.
• Collaborate with retail sector counterparts to design and implement in-store promotions and campaigns that drive foot traffic and sales.
• Analyze sales performance data across channels, offering actionable insights for continuous improvement.
• Identify and explore new sales channels and distribution opportunities to increase market share.

Content Creation and Management

• Lead content creation for websites, social media platforms and etc to ensure alignment with sales strategies for each channel.
• Manage social media content calendars, ensuring consistent engagement and driving sales across multiple platforms.
• Coordinate photo/video shoots for brand campaigns, product launches, and digital marketing content.

Digital Marketing

• Oversee the company's digital presence, ensuring alignment with sales objectives across various platforms.
• Implement SEO and SEM strategies to drive traffic and improve visibility across online sales channels.
• Track and report on KPIs for digital marketing, focusing on sales performance across various platforms.

Requirements

• Proven experience in brand management and digital marketing, preferably within the FMCG industry.
• Strong understanding of digital marketing tools (Google Analytics, social media platforms, email marketing software).
• Excellent written and verbal communication skills, with the ability to create compelling narratives for various platforms.
• Project management skills, with the ability to handle multiple campaigns across different sales channels.
• Creative thinking, problem-solving skills, and exceptional attention to detail.
• Proficiency in graphic design tools is a plus.