Brand & Marketing Manager

YUMIKO F&B PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A vibrant dance club in Singapore is seeking a Marketing Manager to enhance brand visibility and drive revenue through strategic marketing and promotional campaigns. The ideal candidate will manage social media, execute marketing strategies, and foster relationships with partners and media. Proven experience in digital marketing and brand strategy is essential.

Qualifications

• Proven experience in brand management and marketing campaigns.
• Strong knowledge of digital marketing channels and analytics.
• Experience in managing social media strategies.

Responsibilities

• Develop and implement brand strategy to enhance visibility and loyalty.
• Execute integrated marketing campaigns for events and promotions.
• Engage with audiences on social media platforms.

Skills

Brand Strategy

Digital Marketing

Social Media Management

Event Promotion

Public Relations

Tools

Google Analytics

Meta Insights

Job description

Primary Purpose

To build, promote, and protect the dance club’s brand while driving consistent footfall and revenue through strategic marketing and brand positioning.

Key Responsibilities

1. Brand Strategy & Identity

• Define the club’s brand identity, tone, visual style, and core values.
• Ensure all touchpoints (digital, print, venue decor, events) align with brand guidelines.
• Maintain consistency in messaging across all platforms.

2. Marketing Campaigns

• Plan and execute integrated marketing campaigns (online & offline).
• Create promotional content for themed nights, special events, and new launches.
• Oversee email campaigns, SMS blasts, and promotional offers.

3. Social Media & Content

• Manage all social platforms (Instagram, Facebook, TikTok, Threads, etc.).
• Create a monthly content calendar showcasing DJs, events, and behind-the-scenes.
• Engage with followers, respond to DMs, and drive conversation.

4. Event Promotion

• Work closely with the events team to market weekly and special events.
• Coordinate with performers/DJs for pre-event promotion (collaborative posts, shoutouts).
• Leverage influencers and nightlife personalities to drive hype.

5. Digital Marketing & Analytics

• Plan and manage paid ads on Google, Meta, TikTok, etc.
• Track and optimize marketing spend and ROI.
• Use analytics tools (Google Analytics, Meta Insights) to measure campaign success and tweak strategies.

6. Public Relations

• Build relationships with media outlets, nightlife blogs, and event listings.
• Coordinate press releases and media coverage for big events or launches.
• Handle crisis communication if needed (e.g. negative PR or social backlash).

7. Partnerships & Collaborations

• Partner with alcohol brands, fashion labels, and other lifestyle entities for co-branded events.
• Manage barter deals, sponsor activations, and brand tie-ups.

8. Customer Experience Feedback

• Monitor online reviews and customer sentiment on social media, Google, TripAdvisor, etc.
• Use feedback to suggest improvements in marketing, events, or service.