Brand Marketing Manager

Jobstreet SG; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A prominent brand marketing agency in Singapore is seeking a creative and dynamic Brand Marketing Manager to enhance brand growth and visibility. The ideal candidate will have over 5 years of experience in brand marketing within the F&B, Retail, or FMCG sectors, coupled with strong analytical and interpersonal skills. This role offers the chance to develop and implement impactful marketing strategies in a fast-paced environment.

Qualifications

• Minimum 5 years of relevant experience in brand marketing within F&B, Retail, or FMCG.
• Proven track record of delivering impactful results.
• Ability to thrive under pressure and manage multiple priorities.

Responsibilities

• Develop and execute comprehensive branding and marketing strategies.
• Conduct market research and data analysis.
• Lead brand engagement initiatives and oversee marketing communications.

Skills

Analytical skills

Problem-solving skills

Interpersonal skills

Creativity

Education

Diploma or Degree in Marketing, Business, Communications, or related field

Job description

Brand Marketing Manager

We’re looking for an energetic, creative, and hands‑on Brand Marketing Manager to drive the growth and visibility of our brand. This role is perfect for someone who thrives in a fast‑paced environment, enjoys blending strategy with creativity, and is passionate about building meaningful connections with customers.

Responsibilities

• Develop and execute comprehensive branding and marketing strategies that drive growth across multiple channels including retail, corporate, online, and franchise markets
• Conduct market research and data analysis to identify consumer insights, market trends, and business opportunities
• Lead brand engagement initiatives, including social media strategies, online campaigns, and community‑building activities
• Oversee the development of marketing materials such as print ads, digital content, promotional collateral, and publications that align with brand identity
• Monitor competitor activities and market dynamics to inform marketing decisions and maintain a competitive edge
• Collaborate cross‑functionally with internal teams to ensure consistent brand messaging and impactful execution
• Build and manage relationships with external partners and stakeholders, exploring new concepts, channels, and business collaborations
• Oversee marketing communications, advertising, and sales support initiatives to strengthen brand presence and performance
• Plan, develop, and implement integrated marketing campaigns for key products and services

Requirements

• Possess a Diploma or Degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of relevant experience in brand marketing within the F&B, Retail, or FMCG industry, with a proven track record of delivering impactful results
• Demonstrated success in planning and executing effective marketing campaigns that drive brand awareness, engagement, and business growth
• Strong analytical and data‑driven mindset, with the ability to translate insights into actionable strategies
• A proactive self‑starter with excellent problem‑solving skills and a results‑oriented attitude
• People‑oriented and collaborative, with strong interpersonal skills, a friendly disposition, and a positive outlook
• Able to thrive under pressure, manage multiple priorities, and maintain high attention to detail in a fast‑paced environment
• Passionate about food, dining, and brands, with a keen understanding of current market and consumer trends