Brand Marketing Manager

Boo; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading brand marketing firm in Singapore is seeking a creative Brand Marketing Manager to lead high-impact offline activations and experiential events. The ideal candidate has 3-6+ years of experience in brand or experiential marketing and possesses strong project management and storytelling skills. This role offers opportunities to shape memorable brand moments and requires a hands-on approach to execution, making it ideal for someone who thrives in a fast-paced environment.

Benefits

Opportunity for creative freedom

A chance to work on culturally relevant brand moments

Growth opportunities in brand or leadership roles

Qualifications

• 3–6+ years of experience in brand marketing, experiential marketing, or events.
• Proven experience executing offline or experiential marketing campaigns.
• Ability to manage multiple projects in fast-paced environments.

Responsibilities

• Lead offline brand activations and experiential events.
• Manage logistics for guerrilla marketing campaigns.
• Define KPIs and track performance metrics for campaigns.

Skills

Project management

Creative thinking

Storytelling

Vendor management

Communication

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Position Summary

We are seeking a creative, hands‑on Brand Marketing Manager (Offline / Experiential) to lead high‑impact offline brand activations, experiential events, and awareness‑driving initiatives. This role is responsible for bringing the brand to life in the physical world—through guerrilla marketing, out‑of‑home (OOH) campaigns, pop‑ups, field activations, partnerships, and immersive experiences.

The ideal candidate is a storyteller, problem‑solver, and strategic thinker who thrives in fast‑paced environments and knows how to create memorable, buzzworthy brand moments.

1. Offline Brand Campaigns & Activation

• Plan, develop, and execute offline brand marketing campaigns across markets.
• Manage OOH campaigns including billboards, wild postings, transit ads, and partnerships with media vendors.
• Identify high‑impact opportunities for street‑level activations, product sampling, branded installations, or stunt marketing.
• Collaborate with creative teams to concept and produce offline assets.

2. Experiential & Guerrilla Marketing

• Own the strategy and execution of experiential events, pop‑ups, and in‑person activations.
• Develop guerrilla marketing concepts that generate buzz, social sharing, and earned media.
• Partner with production vendors, event agencies, and experiential creators to bring ideas to life.
• Manage logistics including permits, staffing, onsite execution, and compliance.

3. Brand Awareness & Community Engagement

• Build strategies that grow brand awareness, reach, and sentiment in target markets.
• Identify grassroots marketing opportunities, local partnerships, and community‑led initiatives.
• Lead brand presence at cultural events, festivals, conferences, or local happenings.

4. Cross‑Functional Collaboration

• Work closely with Brand, PR, Creative, Social, and Digital teams to integrate offline activations into holistic campaigns.
• Partner with Product, Partnerships, and Retail (if relevant) to ensure brand consistency and maximize impact.
• Coordinate with analytics teams to measure offline‑to‑online lift.

5. Measurement & Reporting

• Define KPIs for offline and experiential campaigns.
• Track performance metrics such as reach, impressions, foot traffic, engagement, and qualitative feedback.
• Create post‑campaign reports with insights and recommendations for continuous improvement.

6. Operational & Budget Management

• Manage project timelines, budgets, vendor relationships, and contracts.
• Ensure campaigns are executed efficiently, safely, and on‑brand.
• Maintain a calendar of offline and experiential initiatives.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–6+ years of experience in brand marketing, experiential marketing, field marketing, events, or related roles.
• Proven experience executing offline or experiential marketing campaigns.
• Strong project management and organizational skills.
• Excellent creative thinking and storytelling skills.
• Ability to manage multiple projects in fast‑paced environments.
• Hands‑on approach to execution with strong vendor and stakeholder management skills.

Preferred

• Experience in consumer brands, retail, CPG, lifestyle, tech, sports, or entertainment.
• Familiarity with OOH marketing, field activations, or guerrilla campaigns.
• Experience leading agency partners (creative, experiential, media).
• Comfortable analyzing data and communicating results.
• Ability to travel for events and activations as needed.

Key Competencies

• Creative problem‑solving
• Strong communication and presentation skills
• Brand storytelling & positioning
• Resourcefulness and scrappiness
• Event and project management expertise
• Ability to collaborate cross‑functionally
• Strong attention to detail and operational rigor

Why Join Us

• Opportunity to shape how the brand comes alive in the real world
• High‑impact role with creative freedom and visibility
• Work on memorable and culturally relevant brand moments
• Fast‑paced team with room to grow in brand, creative, or leadership roles