Brand Marketing Manager

HONG XIN DA PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Marketing Manager to evaluate marketing strategies, oversee branding initiatives, and lead the marketing team. The ideal candidate will enhance brand awareness, analyze market trends, and prepare quarterly reports. Join a dynamic team to shape the future of our marketing efforts in a fast-paced environment.

Responsibilities

• Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
• Analyze market trends and prepare accurate forecasts.
• Increase brand awareness and grow market share across target segments.
• Coordinate marketing strategies with various teams.
• Develop and manage the marketing department’s annual budget.
• Oversee branding initiatives and promotional campaigns.
• Lead and manage the marketing team to achieve goals.
• Prepare and present detailed reports to senior management.
• Represent the brand at trade shows and industry events.
• Stay up to date with the latest marketing trends.

Job description

• Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
• Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.
• Increase brand awareness and grow market share across target segments.
• Coordinate marketing strategies with the sales, finance, public relations, and production teams.
• Develop and manage the marketing department’s annual budget.
• Oversee branding initiatives, advertising efforts, and promotional campaigns.
• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Prepare and present detailed quarterly and annual reports to senior management.
• Represent the brand at trade shows and key industry-related events.
• Stay up to date with the latest marketing trends, technologies, and best practices.