Brand & Marketing Leader Driving Growth & Engagement

Maybank; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading financial institution in Singapore is looking for a Vice President of Brand and Marketing Communications. This pivotal role involves driving brand strategy and executing integrated marketing campaigns. The ideal candidate will have proven leadership in managing digital marketing initiatives and stakeholder relationships, with a strong focus on data-driven strategies. The position offers the opportunity to shape a client-centric marketing organization and promote innovative practices within the bank.

Qualifications

• Proven leadership in managing campaigns and multi-channel communication strategies.
• Strong background in data-driven marketing and project enablement.
• Experience in financial institutions is highly valued.

Responsibilities

• Drive annual marketing strategy and brand roadmap.
• Lead execution of wealth and digital campaigns.
• Manage martech projects and campaign analytics.
• Champion organizational transformation initiatives.
• Build relationships with business heads and manage partnerships.

Skills

Digital Marketing

Marketing

Job description

A leading financial institution in Singapore is looking for a Vice President of Brand and Marketing Communications. This pivotal role involves driving brand strategy and executing integrated marketing campaigns. The ideal candidate will have proven leadership in managing digital marketing initiatives and stakeholder relationships, with a strong focus on data-driven strategies. The position offers the opportunity to shape a client-centric marketing organization and promote innovative practices within the bank.