Brand & Marketing Lead

NEXTREND INSIGHTS PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A global marketing company in Singapore is seeking a strategic leader to develop and execute their global brand strategy. This role involves planning and managing integrated marketing campaigns, building relationships with the media, and leading a high-performing marketing team. The ideal candidate has over 8 years of experience in marketing, proven brand management skills, and is fluent in English. This position offers a competitive compensation package and opportunities for significant impact in a dynamic environment.

Benefits

Competitive compensation package

Opportunity to make a high-impact contribution

Work with top professionals

Open, transparent company culture

Qualifications

• 8+ years in marketing, brand management, or PR, with at least 3 years in a strategic leadership role.
• Proven experience in building a brand or leading global marketing initiatives.
• Fluent in English (additional languages are a plus).

Responsibilities

• Develop and execute the company’s global brand strategy.
• Plan and manage integrated marketing campaigns globally.
• Build and maintain strong relationships with key media.
• Build, mentor, and lead a high-performing global marketing team.
• Establish marketing performance monitoring systems.

Skills

Strategic thinking

Communication & storytelling

Growth strategy

Leadership

Job description

Key Responsibilities

Brand Strategy & Narrative

• Develop and execute the company’s global brand strategy, ensuring consistent brand narrative, positioning, and visual identity.
• Build and maintain long-term brand equity, enhancing brand awareness, reputation, and customer trust.

Global Marketing & Campaigns

• Plan and manage integrated marketing campaigns globally (product launches, major events, brand partnerships), ensuring clear and impactful messaging.
• Manage marketing budgets, optimise ROI, and drive user growth across multiple channels (social media, influencers, communities, SEO/SEM, offline events, etc.).

Public Relations & Communication

• Build and maintain strong relationships with key industry and mainstream media, leading positive coverage and managing crisis communications.
• Develop the company’s leadership presence through thought leadership, speaking engagements, and industry events.

Team Leadership & Collaboration

• Build, mentor, and lead a high-performing global marketing team.
• Collaborate closely with product, operations, and other teams to align marketing activities with company strategy and roadmap.

Data Analysis & Insights

• Establish marketing performance monitoring systems and optimise strategies based on data insights.
• Regularly report key metrics and growth progress to management.

Requirements

Experience

• 8+ years in marketing, brand management, or PR, with at least 3 years in a strategic leadership role.
• Proven experience in building a brand or leading global marketing initiatives.

Skills

• Strategic thinking: Strong understanding of brand building methodology, able to define and execute brand roadmap.
• Communication & storytelling: Excellent content creation and PR skills, able to craft compelling brand stories across cultures.
• Growth strategy: Familiarity with digital marketing techniques, balancing long-term brand building with short-term objectives.
• Leadership: Strong team management, cross-cultural communication, and stakeholder management skills.

Other

• Fluent in English (additional languages are a plus).
• Able to work effectively in a global environment.

What We Offer

• Competitive compensation package
• Opportunity to make a high-impact contribution in a fast-growing environment
• Work with top professionals in a global team
• Open, transparent, results-driven company culture