Brand Marketing Executive

OCTOPUS DISTRIBUTION NETWORKS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A key player in the spirits market is seeking a motivated Spirits Category Executive in Singapore. The ideal candidate should possess at least 1 year of experience in trade or consumer marketing, with a strong focus on execution and strategic support. Responsibilities include planning activations, assisting in campaign management, and monitoring KPIs. Proficiency in Microsoft Excel and strong communication skills are essential. Passion for the spirits industry is a plus.

Qualifications

• Minimum 1 year of experience in trade or consumer marketing.
• Proficiency in Microsoft Excel for data analysis.
• Strong presentation skills with PowerPoint or Canva.

Responsibilities

• Plan and execute activations across outlets.
• Assist in campaign planning for spirits brands.
• Monitor and report on campaign effectiveness.

Skills

Trade marketing

Consumer marketing

Data analysis

Communication

Presentation skills

Tools

Microsoft Excel

PowerPoint

Canva

Job description

Overview

We are looking for a motivated and detail-oriented Spirits Category Executive with at least 1 year of experience in trade marketing or consumer marketing. The role requires a strong balance of on-the-ground activation execution and strategic commercial support.

You will be closely involved in trade marketing campaigns, outlet activations, brand promotions, and category growth initiatives — working hand-in-hand with sales, marketing, and brand teams to deliver impactful campaigns and business results.

Responsibilities

Trade Marketing & Activations

• Plan, coordinate, and execute activations across on-trade and off-trade outlets.
• Be on the ground to oversee activations, ensuring flawless setup and execution.
• Partner with agencies, vendors, and outlet partners to manage activation logistics.
• Work closely with the sales team to align trade promotions and ensure smooth execution.

Brand & Campaign Management

• Assist in campaign planning and implementation for spirits brands under your portfolio.
• Manage brand visibility at point of sale (POSM deployment, merchandising, branding).
• Support new product launches with channel-specific trade programs.
• Track competitor activities, market trends, and consumer insights to inform strategy.

Reporting, Data & Commercial Support

• Monitor and report on campaign effectiveness, KPIs, and ROI.
• Prepare post-activation and monthly performance reports for management.
• Manage and track A&P (Advertising & Promotion) budgets, including spend forecasting and reconciliation.
• Provide sales data analysis to support category and brand performance reviews.

Stakeholder Management

• Liaise with internal teams (Sales, Finance, Logistics) to ensure smooth execution.
• Maintain strong working relationships with outlet managers and external partners.
• Ensure alignment between brand strategy and trade execution.

Requirements

• Minimum 1 year of experience in trade marketing, consumer marketing, FMCG, or related field.
• Proficiency in Microsoft Excel (data analysis, reporting, pivot tables, basic formulas).
• Strong presentation and deck-building skills using PowerPoint and/or Canva.
• Excellent organizational and coordination skills with keen attention to detail.
• Strong communication and interpersonal skills to manage both internal and external stakeholders.
• Comfortable with a mix of office-based work and on-ground outlet visits.
• Analytical mindset with the ability to translate data into actionable insights.
• Passion for the spirits and beverage industry is a strong advantage.