Brand Marketing & Communications Executive, Tim Hortons, APAC

Restaurant Brands International; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A global restaurant company based in Singapore is seeking a Brand Marketing & Communications Executive. This role involves supporting the launch of Tim Hortons in APAC markets, managing relationships with internal and external partners, and developing integrated marketing campaigns. Candidates should have a bachelor’s degree and experience in consumer marketing, with a focus on FMCG or QSR industries. Strong communication and analytical skills are essential, alongside proficiency in English.

Benefits

Comprehensive global paid parental leave program

Free telemedicine support

Mental wellness support

Qualifications

• 1-4 years of experience in strategic consulting or consumer marketing.
• Experience in FMCG/F&B or QSR industry is a plus.
• Proficiency in English; knowledge of a second APAC language is a plus.

Responsibilities

• Support successful launches of Tim Hortons in new APAC markets.
• Work closely with internal and external stakeholders.
• Help develop guest-centric integrated marketing campaigns.

Skills

Project management

Communication

Analytical thinking

Problem solving

Attention to detail

Education

Bachelor’s degree in business, marketing or public relations

Job description

Overview

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The role is based out of Singapore and requires 5 days per week office presence.

Start date – February 2026

Job Overview

Tim Hortons Brand Marketing & Communications Executive will be responsible for partnering with internal stakeholders and external agencies in the execution of Integrated Marketing Strategies. Candidates should have a good understanding of marketing communication & execution that drives brand love, awareness, and consideration. Bringing a combination of solid project management, communication, and time management skills, along with the ability to collaboratively work cross-functionally, is critical to this role's success.

Your Roles And Responsibilities

• Support successful launches of Tim Hortons in the new APAC markets: market & consumer research, support campaign design and execution.
• Work closely with both internal and external stakeholders (including Master Franchisees), to ensure best possible product quality & restaurant experiences.
• Help Tim Hortons grow sustainably in the APAC by helping develop guest centric integrated marketing campaigns.
• Support the creation of Tim Horton’s annual marketing calendar, including concept ideation, briefing, evaluating creative through a strategic lens and support providing clear feedback to marketing agencies.
• Support new product launches and content management through ideation, working with external vendors and supply chain teams.
• Manage required day-to-day tasks related to new country entries end/ or new campaigns, including coordinating with, master franchisee, marketing agencies, and internal key stakeholders.
• Help to manage, protect and champion the brand positioning, voice, identity and promise.

Your Skills And Experience

• At least a bachelor’s degree in business, marketing or public relations.
• 1 – 4 years of experience in strategic consulting or consumer marketing field.
• Solid problem solving, and analytical thinking skills are required.
• Experience in FMCG/F&B companies or QSR industry will be a plus.
• Experience in consumer data analytics, statistics and media execution will be a plus.
• Highly organized with ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline.
• Strong attention-to-details, advanced written and verbal communication skills.
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include internal partners, master franchisees, agencies and vendors.
• Proficiency in English; knowledge of a second APAC language will be a plus.
• Working experience in SEA market(s) is preferred.

Benefits

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Equal Opportunity

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.