Brand Manager - R&I & V&I

AstraZeneca; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A global biopharmaceutical company in Singapore seeks a Brand Manager for Respiratory & Immunology. The role requires 3-5 years of pharmaceutical marketing experience, with a focus on strategic planning and cross-functional collaboration. Ideal candidates possess a Bachelor's in science, strong decision-making skills, and a good understanding of patient experiences. This position offers a chance to impact patients' lives positively.

Benefits

Inclusive and diverse team environment

Opportunities for growth and development

Qualifications

• Minimum 3-5 years’ experience in pharmaceutical marketing.
• Strong focus on effective decision making and results.
• Broad understanding of the pharmaceutical business.

Responsibilities

• Shape and direct strategic marketing plans for product lifecycle.
• Ensure execution of brand plan for long-term brand success.
• Lead the brand planning process for integrated omnichannel marketing.

Skills

Strategic planning

Cross-functional teamwork

Interpersonal skills

Education

Bachelor’s degree in science-related courses

Job description

BRAND MANAGER – Respiratory & Immunology (R&I)/ Vaccines & Immune Therapies (V&I)

Reporting to: Franchise Lead, R&I and V&I

Do you have expertise in, and passion for, Marketing? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. We are on a journey to bring life‑saving medicines to patients and shape the future by spotting scientifically‑led commercial opportunities and operationalising and scaling them.

BUSINESS AREA – Singapore Marketing Company, Biopharma Business Unit (BBU), R&I and V&I TA

Pioneers in R&I, we’ve pivoted AstraZeneca in our markets to accelerate in this field. It’s down to us to ensure our unique solutions reach patients that they can’t find elsewhere. Join a high‑performing team empowered to cut through the noise and drive real change.

What you’ll do

Your marketplace insights and patient focus will shape and direct strategic marketing plans for the product lifecycle, ensure execution of the brand plan for long‑term brand success, and develop clear country value propositions for patients and healthcare professionals.

An originator, you will be responsible for brand success by employing cross‑functional engagement strategies, exploring new and innovative approaches to brand communications, and responding to constructive feedback internally and externally.

• Review, develop and lead the brand planning process to recommend or implement integrated omnichannel marketing activities for assigned brand/s, including plans for future indications and evaluate the performance with KPIs.

• Work with the business excellence team (IBEX) to support the analysis of market data and trends to identify key drivers, growth opportunities, competitors’ landscape and address potential business threats within target segments.

• Collaborate and liaise with internal cross‑functional teams and external key stakeholders, influencers and decision makers to ensure cohesive marketing strategies and successful execution of marketing plans and A&P budgets.

• Be responsible for close marketing & sales alignment, ensuring all aspects of the marketing plan meet the needs of field teams and customers.

• In addition, work on new product planning including leading pre‑launch, commercial planning, scenario mapping, risk planning and mitigation strategies, lifecycle management, feasibility assessment and forecasting for new assets in assigned TA.

Essential for the role

• Bachelor’s degree preferably in science‑related courses.

• Minimum 3‑5 years’ experience in pharmaceutical marketing with a good track record of effective implementation of strategic plans, new launches, and brand campaigns.

• In depth understanding of the R&I and/or V&I patient experience from diagnosis throughout the rest of their journey.

• Demonstrable strategic and tactical approach within R&I and/or V&I disease areas.

• Clear evidence of innovation leading to success.

• Strong focus on effective decision making and results.

• Able to work cross‑functionally across different teams.

• Strong interpersonal and communication skills.

• Team player, organized, results oriented and independent.

• Broad understanding of the commercial, operational and strategic aspects of the pharmaceutical business.

Desirable for the role

• Experience in R&I and/or V&I.

• Portfolio management experience.

• Launch and/or Biologics brand management experience a plus.

• Sales and/or leadership experience.

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development.

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.

Where can I find out more?

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry‑leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non‑discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

Date Posted: 11-Nov-2025

Closing Date: 11-Dis-2025