Brand Manager, Oral Healthcare

Haleon; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A global health company in Singapore is seeking an experienced Brand Manager for its Oral Healthcare category. In this high-visibility role, you will develop and execute brand strategy to drive sustainable growth for products like Sensodyne and Polident. The ideal candidate has over 5 years in FMCG or healthcare, a deep understanding of market dynamics, and strong leadership skills. Join us to shape the future of our iconic brands and take part in exciting new product launches while enjoying a hybrid work setup and competitive benefits package.

Benefits

Annual bonuses

Hybrid work philosophy

Enhanced maternity and paternity leave

Life Insurance

Health and Wellbeing programs

Development Opportunities

Qualifications

• 5+ years of experience in FMCG or healthcare.
• Experience in product launch and large scaled communication campaigns.
• Strong commercial experience in brand management.

Responsibilities

• Lead category and brand strategy for Oral Healthcare in Singapore.
• Execute all marketing activation programs including product launches.
• Monitor market performance and recommend corrective actions.

Skills

Brand execution plans

Analytical thinking

Excellent communication

Collaboration

Leadership

Education

Bachelor’s Degree in Marketing or related field

Master's degree

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

As our Brand Manager for our Oral Healthcare category in Singapore, you will lead category & brand strategy, activation and execution, roll out new product launches, promotion calendar and media to drive sustainable & healthy brand consumption and sales growth for the local market.

This is a high visibility role where you own the end-to-end journey of iconic brands such as Sensodyne & Polident. This role will be reporting to a Marketing Lead for Singapore based in the same location.

Key responsibilities

• Accountable for accelerated share, sales and profit growth for assigned brand portfolio over within short term and long term in the market. Responsible for tracking local brand KPIs and recommending remedial action where necessary.
• Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market.
• Execute and evaluate all local marketing activation programs at consumer/trade level including new product launches, creative adaptation, media plan development, consumer campaign. Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.
• Identify investment priorities and manage A&P with appropriate mix between Advertising and BTL activations. Control and optimize marketing expenditure within agreed limits and agreed upon plans.
• Closely monitor the market/channel performance, analyze variations from plan and recommend and implement remedial action as appropriate.
• Define and deliver winning expert activation programme to strengthen “expert recommended” differentiation for relevant brands.
• Build strong agency partnerships at LOC to deliver world class activation.
• Model Haleon values & behaviors and compliance with all internal/external codes of practice/requirements.
• Lead the cross functions collaboration such as sales, trade marketing, expert, regulatory, demand planning, logistics etc. to push through the process to ensure the integrated execution of the plans.
• Work collaboratively with cross-functional team, site, Artwork Hub and Artwork Studio to successfully manage and deliver updated artwork / labelling / repacking; manage / coordinate the resolution of technical queries to meet project milestones.

Qualifications and skills

Essential

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• 5+ years related experience within FMCG / healthcare industry, with proven track record of achievements.
• Experienced in new product launch and driving large scaled communication campaign.
• Experience in brand architecture, setting brand/variant roles & priorities and building portfolio.
• Strong commercial experience in developing and implementing brand execution plans.
• Good understanding of modern trade and drug store practice.
• Sensitive to OTC market / compliance requirement.
• Strategic commercial & analytical thinking expertise.
• Proven collaborator, team player and alliance building oriented.
• Excellent communicator and active listener.
• Role requires strong understanding of marketing, shopper and expert marketing, sales and finance to drive brand performance.
• Ability to lead and inspire.

Preferred

If you have the following qualifications and/experience, it would be a plus:

• Master’s degree.
• Ability to collaborate with stakeholders and deliver results in a matrix organization.
• Strong financial capabilities and business acumen.
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands.
• Experience in healthcare/wellness industry preferred.

What we offer?

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy, effort. So we look to reward your contribution with a benefits package that includes but not limited to:

• Annual bonuses that reflect Haleon’s performance.
• Hybrid@Haleon – our philosophy to hybrid work and supporting individuals work/life balance.
• Childcare support – we offer enhanced maternity and paternity paid leave options for those important times.
• Life Insurance and Private Medical Package – with additional preventive healthcare services for employees to provide protection and peace of mind.
• Health and Wellbeing - programs that take care of you physically and mentally.
• Development Opportunities - future-ready training, so your skills are always up to date within your role and company’s structure.

Job Posting End Date

2026-02-18

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.