Brand Manager HERNEXEOS & OBRIXTAMIG, HP ROPU ASKAN

Boehringer Ingelheim Singapore Pte. Ltd.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading global pharmaceutical company in Singapore is seeking a Marketing Manager for oncology brands. The role involves development and execution of marketing strategies, driving brand performance, and ensuring successful product launches. The ideal candidate has a degree in Science or Business, at least 3 years of strategic marketing experience, and oncology expertise. Strong project management skills and fluency in English are essential, alongside a willingness to travel up to 50% within the region.

Qualifications

• Minimum of 3 years in strategic and operational marketing.
• At least 2 years of experience at the affiliate level.
• Oncology experience is preferred.
• Strong knowledge of products and markets within the therapeutic area.

Responsibilities

• Development and execution of regional marketing strategy for oncology brands.
• Drive development of cross-functional affiliate marketing plans.
• Provide support in enhancing market understanding.
• Guide, support and ensure successful launch of oncology brands.

Skills

Strategic marketing

Operational marketing

Project management

Customer engagement

Market analysis

Digital initiatives

Education

University degree in Science, Business, or equivalent

Postgraduate degree in Business Administration

Job description

THE POSITION

• Development and execution of the regional marketing strategy for oncology brands, working closely with colleagues across the organisation to help maximise sales results across the region.

• Enhance market understanding and knowledge through development and implementation of relevant marketing tools, identify opportunities for growth through close collaboration with affiliate teams and generation of extensive insights and analysis.

• Drive development of cross functional affiliate marketing plans that identify clear brand strategies linked to clearly defined tactical execution. Critical to success in this role will be the ability to drive state of the art launches for Hernexeos and future products, whilst ensuring excellent life cycle management and execution of activities to accelerate growth in the current business. You will be required to facilitate and deliver various activities and training to the affiliate teams to strengthen competencies and onboard new team members across the marketing teams.

• Provide support in enhancing market understanding of oncology brands by analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities. As an integral business partner, you are expected to invest significant time and effort in supporting and working alongside affiliate colleagues of all levels across the region. You will be a key interface between affiliate, business area, regional and corporate headquarters ensuring full alignment of commercial priorities and strategies.

• Develop / adapt materials and drive digital initiatives for oncology brands across the region.

Tasks & Responsibilities

• Strategy
  • Adaptation of global to regional marketing strategies and guide OPUs to develop marketing strategies to drive sales of oncology brands.
  • Track execution of the ROPU oncology strategy within the framework of Integrated Asset Plans.
  • Work closely with all OPUs, regional and global stakeholders to develop strategies and adapt to local market environment.
  • Perform insight mining and competitive intelligence and then provide market insights to help OPUs shape their strategies and execution plans.
  • Enhance OPUs drive of performance for oncology brands.
  • Develop integrated customer plans, ROPU operation plans and monitor oncology KPIs.

• Driving Business Results
  • Drive oncology brand performance in line with ROPU objectives.
  • Ensure achievement of ROPU sales, market share and profitability objectives.
  • Closely follow up with OPUs on the implementation of OPU operational plans.
  • Work as a brand cross-functional team to execute ROPU operational plans including ROPU customer engagement plans.
  • Execute medico-marketing initiatives and other cross functional initiatives and plans.
  • Conduct regular feedback and brainstorm meetings with OPU marketing teams to shape and adjust brand strategies and operational plans.

• Launch Readiness
  • Guide, support and ensure successful launch of Hernexeos and future oncology brands in the ASKAN region.
  • Ensure cross functional collaboration with medical/market access/Regulatory etc. for preparation of launch readiness plans and ensure timely execution.

• Drive and develop digital initiatives across ASKAN region for oncology brands

• Customer engagement

• • Support/drive GTM transformation and adoption of platforms to enable excellent customer centric engagement.
  • Develop and guide OPUs in their resourcing in alignment with oncology GTM model.

About our future employee

• University degree in Science, Business, or equivalent; Postgraduate degree in Business Administration (preferred)
• Minimum of 3 years in strategic and operational marketing
• At least 2 years of experience at the affiliate level
• Combined regional and operational experience is an advantage
• Oncology experience is preferred
• Considerable work experience in at least two countries outside the home country
• Prior sales experience (a plus)
• Proven track record in marketing strategy, branding, PR, and product launches
• Strong knowledge of products and markets within the therapeutic area
• Marketing planning, budgeting, financial management, and analysis skills
• Ability to manage complex projects within tight timelines
• Open-minded and a fast learner
• Fluent in written and spoken English
• Willingness to travel up to 50% within the business area and occasionally to HQ