Brand Manager (9 months contract)

LEGO Gruppe; Singapore; Hybrid; SGD 70,000 - 95,000; Full time

Job summary

A leading toy manufacturer in Singapore is looking for a Brand Manager to develop innovative marketing campaigns. This 9-month contract role requires expertise in brand management and strong analytical skills. You'll work cross-functionally to create and foster consumer demand while driving performance metrics. Join us in building a beloved brand for the future!

Benefits

Enhanced paid leave options

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Qualifications

• Experience in brand or product management.
• Ability to manage and prioritize tasks effectively.
• Capability to use data for business results.

Responsibilities

• Develop and execute marketing plans based on consumer insights.
• Collaborate with agencies for media and PR strategies.
• Drive promotional planning in collaboration with account managers.

Skills

In-depth consumer goods experience

High level of marketing understanding

Experience driving brand growth

Excellent communication

Strong analytical skills

Team-player mentality

Time management skills

Curious about learning

Job description

Job Description

Are you passionate about bringing innovative and impactful local marketing campaigns to life, while building a beloved brand for the future?

Join the LEGO Group and help deliver best‑in‑class marketing that recruits and excites the builders of tomorrow! This is a 9 months contract and no relocation assistance is offered for this position. Coverage of benefits for contractual positions may change or vary.

Core Responsibilities

We're seeking a passionate and dynamic Brand Manager to join our Marketing team in creating and fostering consumer demand for the LEGO Group by converting consumer, shopper and market insights into compelling, creative, and innovative marketing initiatives! You will play a central role in the marketing team as product expert for your portfolio and occasion responsibilities, and be accountable for driving performance aligned with key success metrics.

• Be the product and audience expert for an assigned portfolio and occasion campaigns
• Develop and execute innovative marketing plans, grounded in insights that drive brand equity and build active consumers
• Develop and implement media strategies (both traditional and digital) and PR strategies, working closely with agency partners
• Drive promotional planning working closely with the key account managers and trade marketing team
• Input into the BU strategy development, objective setting process and consumer communications planning
• Prepare for and present theme assortment and supporting marketing activities at key selling‑in and collaboration meetings throughout the year
• Lead consumer sales recommendations for your audience portfolio; which includes monthly forecasting and active participation in the S&OP planning process
• Have a continual improvement mentality; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks
• Close collaboration with a variety of functions across Marketing, Sales, Operations and Business Intelligence, to ensure alignment with audience strategies and achievement of objectives

Play your part in our team succeeding

This role is part of the SMTR Marketing Organisation, which includes Brand Marketing, Digital Marketing, Trade Marketing, Events & PR and Marketing Investment Planning; all reporting to the Marketing Director.

Do you have what it takes?

• In-depth consumer goods experience with a track record in brand or product management
• High level of marketing understanding and commercial competence
• Experience driving brand growth and health metrics
• Excellent communication and presentation skills
• Strong analytical skills with a proficiency in using data to drive business results
• Positive and effective team‑player, with experience working cross‑functionally to bring plans to life
• Time management skills with the ability to prioritize
• Curious about learning, with a growth mentality

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO® team today.