Brand Manager

5G-Starlink Pte.; Singapore; On-site; SGD 55,000 - 80,000; Full time

Job summary

A leading beauty brand company is looking for a Brand Manager to drive marketing strategies in Singapore. This role requires over 2 years of experience in brand management, with a strong analytical mind and excellent communication skills. The ideal candidate will oversee product launches, manage CRM programs, and ensure effective marketing activations while having a keen interest in beauty products. Strong project management skills are essential for multi-tasking and achieving sales targets.

Qualifications

• More than 2 years in brand management or marketing in beauty/FMCG.
• Experience in luxury beauty or consumer brands is advantageous.
• Strong understanding of business acumen and industry insights.

Responsibilities

• Develop and execute marketing strategies within brand guidelines.
• Manage all marketing communications and consumer activations.
• Conduct market trend analysis and competitor monitoring.

Skills

Brand management experience

Analytical skills

Communication skills

Project management skills

Understanding of P&L

Job description

The Brand Manager will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand's guidelines to support and achieve the sales plan. Together with the General Manager, this role will oversee, orchestrate and execute the brand's CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.

You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems and find innovative solutions for the broader market.

You will be fully responsible for driving all marketing planning and all communications, activations of the brand within Singapore. To succeed in this role, the candidate is a strong marketing professional with a clear understanding of consumer marketing in the channel, and the communications and media landscape across Singapore, with a high sensitivity to beauty. The ideal candidate also has retail/commercial experience, and has past experience managing a full brand P&L. A strong knowledge of CRM strategy and analytics will be an added advantage.

The ideal candidate is entrepreneurial & independent, possesses the ability to think strategically and analytically, and is personable.

Principal Accountabilities & Scope

Channel & Retail Marketing

• Be the key marketing liaison – develop and implement a go-to‑market channel marketing plan including promotion, animation partnerships and consumer activations.
• Ensure timely and perfect execution of all marketing activations offline and online.
• Key role in new POS openings including boutiques and SIS.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through CRM program activations.

Product Management

• Consolidate and update marketing team of post‑campaign reports and provide sales results and analysis. Report all ROI of all programs for management reporting and feedback.
• Responsible for forecasting and sampling management for product launches and trade and retailer activities.
• Manage and track product registration flow in Singapore to ensure timely registration.
• Conduct market trend analysis, monitor competitor moves and plan proactive actions.
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales and training teams to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Track and analyze business and channel sales performance, launch follow‑up and action plan development.
• Implement door‑by‑door marketing plan (CRM, events and promotions).
• Budget management: responsible for full P&L.

Customer Relationship Marketing (CRM)

• Define local CRM campaign priorities.
• Ensure customer segmentation remains up to date and relevant for each campaign.
• Develop relevant and engaging brand communications behind the right product mix.
• Master, improve and maximize the use of customer information (purchase history) in developing relevant marketing programs. Define and execute CRM analytics.
• Strategize, develop and execute CRM programs for the brand.
• Evaluate CRM campaigns against target KPIs and share learnings.

Requirements

• More than 2 years of brand management and/or marketing experience in the beauty and/or FMCG industry.
• Experience in luxury beauty or consumer brand will be advantageous.
• Good business insights to the industry and strong business acumen.
• Good analytical skills; problem solver, self‑starter with an entrepreneurial spirit.
• Strong understanding of the P&L of the business.
• Excellent communication and presentation skills.
• Proven track sales record in a target‑driven environment.
• Strong people‑management experience with the ability to motivate, inspire, coach and develop people.
• Meticulous with a strong analytical mind.
• Creatively driven to think out of the box.
• Strong ability to multi‑task; strong project‑management skills with good time management ability.
• Have a keen interest, a good eye and passion for beauty.