Brand Manager

VINDA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hygiene company in Asia is seeking a dynamic Brand Manager. This role involves full end-to-end brand ownership, executing marketing initiatives across ATL and BTL channels, and driving brand awareness. Candidates should have a degree in Marketing along with 3-5 years of FMCG marketing experience. Strong analytical skills and an understanding of both traditional and digital media are essential. This position offers a dynamic work environment to impact consumer lives significantly.

Qualifications

• At least 3 - 5 years of FMCG Marketing or Trade Marketing experience.
• Solid understanding of traditional and digital media.
• Experience in working with external agencies and cross-functional teams.

Responsibilities

• Implement brand marketing initiatives aligned with business plans.
• Lead execution of brand activities with internal stakeholders.
• Track and evaluate campaign effectiveness for future improvements.

Skills

FMCG Marketing Experience

Strong Analytical Skills

Project Management

Communication Skills

Retail and E-Commerce Knowledge

Education

Degree in Marketing or Business Administration

Job description

About the job

This is a full-fledged FMCG Marketing role (Onsite @ Jem Office Tower), the incumbent will be responsible for the assigned portfolio’s Brand & Trade Marketing.

About Vinda

Founded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, production and sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and has striven to provide high quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, incontinence care, feminine care, baby care and professional hygiene solution under key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse薇尔, Libero and Drypers.

Lead a Brand with Purpose in a Growing Market

At Vinda, you’ll take on full end-to-end brand ownership for Singapore’s leading brands. This is more than a marketing role—it’s a chance to make a meaningful impact on the lives of our consumers, while accelerating your brand leadership journey with a household name.

We are seeking a dynamic and detail-oriented Brand Manager to support and execute 360° brand marketing initiatives across both ATL (Above The Line) and BTL (Below The Line) channels. This role is pivotal in driving brand awareness, consumer engagement, and achieving key business objectives in alignment with strategic brand direction.

Key Responsibilities

• Strategic & Tactical Marketing
  • Implement brand marketing initiatives aligned with overall business plans and brand strategies.
  • Develop and execute integrated marketing campaigns (ATL & BTL) to enhance brand visibility across all touchpoints.
  • Contribute to the development of annual marketing and business plans, providing insights and strategic inputs.
• Campaign & Activation Execution
  • Lead the execution of approved brand activities, working closely with internal stakeholders and external agencies.
  • Coordinate with media and creative agencies for the rollout of marketing campaigns and brand activations.
  • Oversee sampling programs across key touchpoints (in-store, on-ground, hospitals, clinics), including development of tools and materials.
• Agency & Material Management
  • Collaborate with agencies to develop POSM, communication materials, and brand imagery.
  • Source and negotiate quotations for production and manage delivery logistics.
• Project Support & Cross-Functional Collaboration
  • Assist in the development of integrated marketing plans for new product launches, re-launches, and other brand initiatives.
  • Engage cross-functionally with Sales, Operations, Supply Chain, Innovation, and Finance to ensure seamless execution of BTL activities.
• Monitoring & Analysis
  • Track and evaluate campaign effectiveness, extracting learnings and insights for future improvements.
  • Conduct competitor analysis across pricing, product launches, media, and promotional strategies.
  • Monitor A&P (Advertising & Promotion) spending, ensuring adherence to allocated budgets with correct financial coding (IO/GL).
  • Analyze internal sales trends and update monthly performance reports.
• Channel & Shopper Marketing
  • Understand shopper insights and channel dynamics to support development of customer-specific marketing strategies.
  • Work with Sales to plan and execute promotional activities and evaluate ROI post-execution.
  • Support tactical promotions to close sales gaps, in alignment with sales and key account teams.
  • Assist in the creation and execution of merchandising guidelines for launches and relaunches.
• Key Account Support
  • Provide shopper and category insights to support key account planning.
  • Collaborate closely with key account managers to develop and execute customer plans.
• Requirements & Skills:
  • Degree in Marketing, Business Administration, Commerce, or related discipline
  • At least 3 - 5 years of FMCG Marketing &/or Trade Marketing experience
  • Solid understanding of both traditional and digital media.
  • Strong analytical and reporting skills.
  • Familiarity with Retail and E-Commerce environments.
  • Experience in working with external agencies and internal cross-functional teams.
  • Ability to manage budgets and marketing spend effectively.
  • Strong project management, communication, and organizational skills.
  • Well-informed on the latest FMCG / Sales / Marketing best practices
  • Strong project management skills. Able to juggle multiple projects within tight deadlines, work well under pressure, & excel in a fast pace working environment