Brand Management Manager

Pandora; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading jewellery brand in Singapore is seeking a Manager, Brand Management to develop and execute brand strategies that drive growth and resonate with consumers across APAC. The role emphasizes brand integrity and local relevance, requiring a Bachelor's degree and over 5 years of experience in brand management. Join a culture that values creativity and sustainability.

Benefits

Performance-based rewards

Global leadership development programs

Inclusive company culture

Qualifications

• 5+ years of experience in brand management or marketing strategy.
• Experience with global/regional teams.
• Ability to adapt strategies for local markets.

Responsibilities

• Lead the development and execution of brand strategies.
• Oversee APAC brand activation across all channels.
• Track brand KPIs and provide actionable insights.

Skills

Strategic thinking

Brand management

Market dynamics understanding

Data analysis

Cross-functional collaboration

CRM tools

Marketing platforms

Education

Bachelor’s degree in marketing or related field

Master’s degree (preferred)

Tools

MS Office (Excel, PowerPoint)

Job description

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Are you a strategic thinker with a passion for building iconic brands?

Step into the role of Manager, Brand Management, where you will lead the development and execution of brand strategies that captivate audiences and drive business growth for Pandora. This is your opportunity to shape brand identity, influence consumer perception, and collaborate with cross‑functional teams in a fast‑paced, creative environment. If you're ready to make a lasting impact, this is the role for you!

About the Role

The Manager, Brand Management will play a pivotal role in driving Pandora’s growth by ensuring the brand strategy is consistently executed across diverse commercial setups—both Pandora‑owned markets and distributor‑led markets. This role focuses on maintaining global brand integrity while enabling local relevance, ensuring that all brand activities resonate with consumers and deliver measurable business impact.

You will act as the key link between global brand strategy and local execution, providing guidance, support, and final approval on brand‑related initiatives across both operational models. Pandora owned and operated directly across Singapore, Japan, Hong Kong and Taiwan while working closely with distributors across South Korea, Thailand, Vietnam, Philippines, Malaysia, Indonesia and India.

You will foster an inclusive, engaging, and high‑performing culture, embedding Pandora’s core values—Dream, Dare, Care and Deliver—in everything we do.

Key Areas of Responsibilities

• Brand Strategy Localization: Adapt and implement global brand strategies to reflect local market dynamics across APAC while maintaining brand consistency
• Integrated Brand Execution: Oversee APAC brand activation across paid, owned, and earned channels, ensuring cohesive and impactful campaigns that drive growth
• Consumer‑Centric Planning: Ensure all brand initiatives are rooted in consumer insights and tailored to local behaviours and preferences
• Market Support
  • Partner with Pandora teams in owned markets to drive brand planning and execution
  • Collaborate with distributor partners, providing strategic support and final brand approval while respecting their operational autonomy
• Cross‑Functional Collaboration: Work closely with Merchandising, Media, PR, CRM, Retail, and Commercial teams to ensure seamless brand execution
• Performance Management: Track brand KPIs, including penetration and campaign effectiveness, and provide actionable insights
• Feedback Loop: Share structured feedback and market learnings with global teams to inform future brand strategies

What Are We Looking For

• Bachelor’s degree in marketing, Business, or related field (Master’s preferred)
• 5+ years of experience in brand management, marketing strategy, or integrated marketing roles
• Experience in a matrixed organization and working with global/regional teams
• Familiarity with Asian market dynamics and consumer behaviour
• Ability to adapt global brand strategies for local markets and deliver initiatives that drive brand equity and business growth
• Ability to use data and trends to inform decisions
• Integrated Channel Knowledge – Paid, owned, and earned media orchestration
• Skilled in marketing platforms, CRM tools, analytics dashboards, and MS Office (Excel, PowerPoint)
• Strong organizational ability and solid communicator for stakeholder alignment

Why join Pandora in Asia?

At Pandora, we’re committed to creating a workplace where people feel supported, trusted, and inspired to grow. Since 2021, we’ve expanded our global workforce by 40% while reducing attrition by 25%—progress made possible by inclusive leadership, strong internal mobility, and a culture that values care, courage, and connection.

We offer a thoughtfully curated suite of benefits to support your wellbeing, growth, and lead the life you love. These include performance‑based rewards and access to global leadership development programs. Our culture embraces creativity and individuality, and supports internal mobility.

As part of a company committed to sustainability, diversity, and craftsmanship, you’ll have the platform to lead with purpose and shape the future of a globally recognised brand.

About Pandora

Pandora is the world’s largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high‑quality materials. Each piece is created to inspire self‑expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.

Additional Information

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Seniority Level

Not Applicable

Employment Type

Full‑time

Job Function

Advertising, Public Relations, and Marketing

Industries

Retail Luxury Goods and Jewelry

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