Brand Growth Lead | Contract

MANPOWER STAFFING SERVICES (SINGAPORE) PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment agency in Singapore is seeking a Brand Growth Lead responsible for driving brand growth and operational excellence. The ideal candidate will have experience in brand management and e-commerce, strong analytical skills, and the ability to manage multiple projects. This role involves collaborating with various stakeholders to ensure successful execution and optimization of brand strategies, contributing to overall business success.

Qualifications

• Proven experience in brand management, e-commerce, or business strategy.
• Good analytical skills with the ability to translate data into actionable insights.
• Excellent project management skills and ability to handle multiple workstreams simultaneously.

Responsibilities

• Drive brand growth and optimize long-term strategy.
• Manage inventory requests and forecast demand with supply chain.
• Develop annual sales targets and translate business objectives into plans.
• Create brand campaigns and analyze their effectiveness.

Skills

Brand management

E-commerce

Analytical skills

Project management

Stakeholder management

Strategic thinking

Education

Bachelor’s Degree in Business, Marketing, or a related field

Job description

Job Scope: The Brand Growth Lead will be responsible for driving brand growth, operational excellence, and long‑term strategy through effective planning, execution, and optimization. This role serves as the brand owner, accountable for both performance delivery and stakeholder alignment across business units. The Brand Growth Lead will balance strategic foresight with hands‑on execution to ensure annual targets are met while setting up frameworks that enable sustainable growth.

Inventory and Stock Management

• Manage inventory requests and stock levels to ensure product availability and sales continuity.
• Forecast demand and align with supply chain teams to minimize stock‑outs and overstock situations.

Strategic and Annual Planning

• Develop annual sales targets, budgets, and brand growth strategies.
• Translate high‑level business objectives into actionable strategic plans.
• Build frameworks, guiding principles, and processes for each workstream to proactively address future issues and ensure continuous optimization.

Monthly Business Planning and Campaign Management

• Break down annual building blocks into monthly plans and game plans for precise execution.
• Create and execute brand campaigns as part of monthly and annual targets to drive growth and market relevance.
• Continuously analyze campaign effectiveness and optimize to achieve KPIs.

Brand Ownership and Performance Management

• Serve as the brand owner with end‑to‑end accountability for overall brand performance.
• Work closely with cross‑functional stakeholders (e.g., the Client, Media, CRM, Supply Chain, etc.) to deliver against targets.
• Monitor and optimize performance across key metrics such as sales, market share, profitability, and customer engagement.

Stakeholder Engagement and Collaboration

• Collaborate with internal and external stakeholders to align brand strategies and executional plans.
• Ensure transparent communication and reporting on brand performance, opportunities, and risks.

Job Qualifications

• Bachelor’s Degree in Business, Marketing, or a related field.
• Proven experience in brand management, e‑commerce, or business strategy.
• Good analytical skills with the ability to translate data into actionable insights.
• Excellent project management skills and ability to handle multiple workstreams simultaneously.
• Good stakeholder management and collaboration skills.
• Strategic thinker with hands‑on execution capability.

Interested candidates can click apply for more information.

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