Brand Growth Lead — Campaigns, Insights & Growth

the LEGO Group; Singapore; Hybrid; SGD 60,000 - 80,000; Part time

Job summary

A global toy company based in Singapore is seeking a passionate marketing professional to develop innovative local marketing campaigns. This 9-month contract role involves collaboration across functions and a focus on building a beloved brand for the future. Ideal candidates will have significant experience in consumer goods and strong marketing skills, fostering brand growth and engaging audiences effectively. Benefits include family care leave, insurance, and workplace flexibility.

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Qualifications

• In-depth consumer goods experience with a track record in brand or product management.
• High level of marketing understanding and commercial competence.
• Experience driving brand growth and health metrics.
• Excellent communication and presentation skills.
• Strong analytical skills with a proficiency in using data to drive business results.
• Positive and effective team-player with experience working cross-functionally.
• Time management skills with the ability to prioritize.
• Curious about learning with a growth mentality.

Responsibilities

• Expert for an assigned portfolio and occasion campaigns.
• Execute innovative marketing plans that drive brand equity.
• Develop and implement media and PR strategies.
• Drive promotional planning with account managers.
• Aid in strategy development and communication planning.
• Prepare and present marketing activities at key meetings.
• Lead consumer sales recommendations and forecasting.
• Collaborate across functions to align on audience strategies.

Skills

Consumer goods experience

Brand management

Communication skills

Analytical skills

Team player

Time management

Job description

A global toy company based in Singapore is seeking a passionate marketing professional to develop innovative local marketing campaigns. This 9-month contract role involves collaboration across functions and a focus on building a beloved brand for the future. Ideal candidates will have significant experience in consumer goods and strong marketing skills, fostering brand growth and engaging audiences effectively. Benefits include family care leave, insurance, and workplace flexibility.