Brand Design & Marketing Strategist

CCOOL INDUSTRIES PTE. LTD.; Singapore; On-site; SGD 42,000 - 70,000; Full time

Benefits offered by this job

Annual Wage Supplement

Training and Career Progression

Company Incentive Trips

Annual Leave and Medical Benefits

Job summary

CCOOL Industries PTE. LTD. is looking for a Design & Marketing Executive to support graphic design, content creation and campaign development.

You will craft brochures, digital ads and social content, ensuring brand consistency and timely delivery. Use Adobe Creative Suite, Canva and CapCut to produce engaging materials, plan integrated campaigns across digital and offline channels, manage events, and collaborate with Sales to convert leads into opportunities.

Qualifications

• Diploma or Professional Qualifications in Graphics Design, or a related field preferred.
• Possess skills in photography and video shooting
• Working knowledge of design software (e.g. Adobe Suite, Canva, Capcut)
• Familiar with digital marketing tools (e.g. Meta Ads, Google Analytics, Shopify and A.I.)
• Excellent written and verbal communication skills, with the ability to present effectively to clients, management, and team members.
• Adaptability to fast-paced and dynamic environments, with a willingness to learn and stay updated on design and market trends, and new technologies.

Responsibilities

• Conceptualise and develop creative marketing materials, including brochures, product catalogues, posters, banners, digital advertisements, social media content, presentations and event materials.
• Apply knowledge of graphic design principles, branding, layout, typography and visual communication to produce professional and engaging content.
• Use design and content creation tools such as Adobe Creative Suite, Canva and CapCut to create and edit marketing materials.
• Ensure that all marketing materials are accurate, visually consistent and aligned with the company’s brand guidelines, and company websites are updated regularly.
• Maintain an organised library of approved brand assets, product images, templates, photographs and marketing materials.
• Assist in developing marketing campaign strategies that strengthen brand awareness, generate leads and support sales priorities.
• Participate in the planning and implementation of integrated digital and offline campaigns across social media, websites, email, advertising, exhibitions and customer events.
• Manage campaigns from concept and content development through execution, coordinating with internal teams, vendors and external partners to ensure timely delivery.
• Track and analyse campaign reach, engagement, inquiries, qualified leads and sales conversions, and use the findings to improve future campaigns.
• Monitor campaign expenditure and deliver activities within approved budgets.
• Participate in the planning, coordination and execution of Public Relations events, exhibitions, roadshows, product launches and customer engagement activities, managing logistics, schedules and budgets.
• Coordinate with internal teams, vendors, venues and external partners to ensure events are delivered on time and within budget.
• Build and maintain relationships with business partners, industry associations, suppliers and sponsors to create joint marketing and co-branding opportunities.
• Support Business Development and Sales teams in following up on event leads and partnership opportunities, and maintain accurate records.
• Evaluate event and partnership outcomes, including attendance, leads generated and return on investment, and recommend improvements for future activities.
• Support the Business Development and Sales teams in identifying target markets, customer needs and growth opportunities through market and competitor research.
• Liaise and follow up with existing project partners on project milestones, coordinating product deliveries to ensure they arrive on time and in line with project timelines.
• Coordinate the handover of marketing-generated leads to Sales, monitor follow-up progress and maintain accurate records of leads, customer inquiries and business opportunities.
• Work closely with Sales teams to understand customer requirements, sales priorities, market challenges and upcoming business opportunities.
• Develop targeted campaigns and promotional materials to support product launches, sales initiatives and customer acquisition.
• Gather Sales feedback on lead quality, customer responses, competitor activities and market conditions, and use these insights to improve marketing messages and campaigns.
• Provide customised presentations, product information and customer communication materials, and review their effectiveness to improve Sales support.
• Participate in Sales and Business Development meetings and coordinate across relevant departments to align marketing support with commercial priorities

Skills

photography

video shooting

communication

Education

Diploma in Graphic Design

Tools

Adobe Creative Suite

Canva

CapCut

Job description

CCOOL Industries PTE. LTD. is looking for a Design & Marketing Executive to support graphic design, content creation and campaign development.

You will craft brochures, digital ads and social content, ensuring brand consistency and timely delivery. Use Adobe Creative Suite, Canva and CapCut to produce engaging materials, plan integrated campaigns across digital and offline channels, manage events, and collaborate with Sales to convert leads into opportunities.