Brand & Content Manager / Senior Manager

IFS CAPITAL LIMITED; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A prominent financial services company based in Singapore seeks a Brand & Content Manager / Senior Manager to oversee brand storytelling and content creation. The ideal candidate will have 5–8 years of relevant experience and a strong background in managing campaigns, public relations, and cross-functional collaboration. This role involves defining brand positioning, creating diverse content, and supporting media engagement to enhance visibility. Strong writing and strategic communication skills are essential for success in this dynamic environment.

Qualifications

• 5–8 years of experience in brand, content, marketing, or public relations.
• Strong strategic thinker with experience in brand storytelling.
• Exceptional writing and storytelling skills.

Responsibilities

• Lead strategic storytelling and brand building.
• Create long-form content like whitepapers and articles.
• Support public relations strategy and manage media interactions.

Skills

Brand storytelling

Campaign management

Content creation

Public relations

Cross-functional collaboration

Job description

About the Role

IFS Capital Group is seeking a Brand & Content Manager / Senior Manager to lead strategic storytelling, brand building, and integrated communications across IFS Capital, IFS AM, ECICS, Lendingpot, and Friday Finance.

This role combines brand strategy, multi-format content creation, and campaign execution, while also supporting public relations, media engagement, and reputation management. You will collaborate with social, performance marketing, and design teams, as well as external agencies, to ensure cohesive, high-impact messaging across channels, events, and thought-leadership initiatives.

Key Responsibilities

Brand & Storytelling Strategy

• Define and implement brand positioning, messaging frameworks, and tone-of-voice guidelines.
• Translate business priorities into compelling narratives for internal and external audiences.
• Ensure consistent brand identity across all channels and business lines.

Content & Multi-Format Storytelling

• Lead creation of long-form content: whitepapers, case studies, videos, feature articles, and thought-leadership pieces for the IFS Capital group, Friday Finance, ECICS and IFS AM.
• Collaborate with social, performance, and design teams to create platform-specific content.
• Maintain an editorial calendar aligned with business priorities, product launches and campaigns.

Public Relations, Media & Reputation Management

• Support public relations strategy to enhance visibility, credibility and thought leadership.
• As needed draft press releases, statements, executive messages and feature articles.
• Coordinate media interviews, briefings and coverage opportunities for senior executives.
• Monitor media coverage and public sentiment, providing insights to leadership.

Campaigns & Events

• Plan and execute integrated brand campaigns across digital, social and offline channels.
• Develop content strategy for conferences, webinars and thought-leadership events.
• Collaborate with agencies and vendors to ensure campaigns and events are on-brand, engaging and impactful.
• Track performance of campaigns and events; use insights to optimize future initiatives.

Cross-Functional Collaboration & Governance

• Partner with marketing, product and business teams to ensure alignment and consistency.
• Support executive communications and leadership messaging.
• Maintain content governance, editorial SOPs and regulatory compliance standards.

Who You Are

• 5–8 years of experience in brand, content, marketing, communications or public relations, ideally in fintech, financial services or B2B/B2C sectors across SEA.
• Strong strategic thinker with experience in brand storytelling, campaign management and multi-format content creation.
• Proven experience managing content and public relations agencies.
• Exceptional writing, editing and storytelling skills; able to simplify complex topics.
• Strong cross-functional collaboration with social, performance, design and communications teams.
• Experience planning and executing events, webinars or thought-leadership initiatives.
• Highly organized, proactive and able to manage multiple priorities.
• Bonus: Experience in SME finance, alternative lending or investment marketing.