Brand & Community Lead - Wellness & Social Media

Abso; Singapore; Hybrid; SGD 45,000 - 78,000; Full time

Job summary

Abso is a Singapore wellness brand launching its first dedicated content and community role. Join early, work directly with the founders, and own Abso's voice on social channels while building partnerships with creators and communities across Singapore.

The role focuses on content creation, influencer collaborations, and on-ground activations at gyms and wellness venues. Flexible hours and ownership from day one are offered as the brand scales.

Qualifications

• Experience creating content for social platforms (Instagram/Tacebook/TTikTok).
• Ability to own content calendars and post across channels.
• Experience coordinating with creators and influencers.
• Strong understanding of wellness/fitness communities in Singapore (bonus).
• Comfortable on camera and in person.

Responsibilities

• Own Abso's Instagram and TikTok channels from content to posting and engagement.
• Run the creator and influencer programme: identify creators, send samples, brief, and manage campaigns.
• Build and represent Abso on the ground at gyms, spas, recovery studios, and wellness venues.
• Listen to feedback from customers and partners to guide future content and product ideas.

Skills

Content creation

Social media strategy

Creator outreach

Community building

On-camera presence

Tools

CapCut

Premiere

AI tools (e.g., ChatGPT/Claude)

Job description

Abso is a Singapore wellness brand launching its first dedicated content and community role. Join early, work directly with the founders, and own Abso's voice on social channels while building partnerships with creators and communities across Singapore.

The role focuses on content creation, influencer collaborations, and on-ground activations at gyms and wellness venues. Flexible hours and ownership from day one are offered as the brand scales.