*BANK, 12 months contract* Go-to-Market Adoption, Digital, Lifecycle Marketing @ Central

ALLEGIS GLOBAL SOLUTIONS (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading financial services firm in Singapore is seeking a Digital Channels Go-to-market lead to support global strategy execution. The role involves enhancing client adoption and delivering tailored digital experiences across various markets. Ideal candidates should have over 6 years of experience in financial services, with expertise in product lifecycle adoption and digital marketing initiatives. Join us to drive impactful solutions in a collaborative environment.

Qualifications

• 6+ years of experience in financial services with product lifecycle adoption.
• 2+ years in driving global commercialization of digital products.
• Experience in SEO/SEM and content creation.

Responsibilities

• Execute global go-to-market strategies for digital cash channels.
• Craft differentiated value propositions aligned with business outcomes.
• Develop scalable enablement toolkits and knowledge bases.

Skills

Product lifecycle adoption

Commercialization strategies

Digital marketing knowledge

Analytics

Cross-functional collaboration

Education

Bachelor's degree in business, marketing or related field

Tools

Salesforce

Microsoft Dynamics

Microsoft Excel

Project management tools

Job description

JOB SUMMARY

Aim to be digital-first and data-driven to realize untapped client value and market opportunities, driving wallet share and deliver a world-class client experience.

As the Digital Channels Go-to-market (GTM) lead, you will be supporting the global go-to-market strategy and execution for Straight2Bank, a trusted and innovative digital ecosystem of channels and platforms empowering corporates and financial institutions to navigate and unlock financial opportunities.

You will need to accelerate client adoption, commercialisation for business outcomes across global and regional markets, while shaping a world-class digital client experience.

You will need to work at the intersection of product, technology, brand, marketing, and frontline teams, turning complex digital solutions into scalable, insight-led adoption strategies.

You will execute the strategic programs that align with business priorities in Transaction Banking, with a clear focus on client-centric value delivery, digital product adoption, and revenue realisation.

These programs will align to product lifecycle levers from activating clients’ interest, and development of customised engagement tactics and holistic omni-channel approaches to deepen engagement.

RESPONSIBILITIES

Strategy

1. GTM Strategy Execution: Execute the global GTM strategies for digital cash channels and FX-linked solutions (e.g. PrismFX) across Web and H2H platforms.
2. Value Proposition & Messaging: Craft differentiated value propositions aligned with business outcomes, using the ‘Why-How-So What’ framework.
3. Data-Driven Performance Management: Leverage analytics, usage data, and feedback to optimise GTM performance and uncover growth opportunities.
4. Content & Engagement Execution: Lead creation of high quality internal and external enablement content across channels and formats, ensuring alignment to client segments and consistency on client-centric messaging.

Business

1. Commercialisation & Market Activation: Partner with Product, Cluster GTM and Frontline (Sales & Servicing) to drive test and learn programs, product launches, and digital channel adoption across markets.
2. Cross-Functional Enablement: Develop scalable enablement toolkits, knowledge bases, and self-service learning journeys for internal and client-facing teams.
3. Outcome Communication: Drive visibility of GTM outcomes via dashboards, newsletters, showcases; articulate business impact to stakeholders to guide investment or prioritisation decisions.

Processes

1. Program Structure: Act as a strategic connector between Product, Technology, Risk, Compliance, Servicing, and Marketing to ensure seamless GTM delivery.
2. Execution Frameworks: Apply structured GTM rollouts with measurable engagement plans; coordinate internal programs via relevant client marketing channels.
3. Client Journey Enablement: Support frontline teams (Relationship Managers, Sales, Service) with training materials and engagement tools to build product confidence at scale.
4. Enablement and Capability Building: Partner with the GTM enablement team to build fit-for-purpose product toolkits, maintain a shared knowledge base, and support scalable enablement across internal teams and markets. Partner GTM training team to develop and deliver self-service learning journeys to ensure sustainable adoption and product fluency across relationship, implementation, and service teams.

People & Talent

• Help build the appropriate culture and values. Set appropriate tone and expectations amongst colleagues and work in collaboration with risk and control partners.
• Contribute to a culture of collaboration, especially with the business lines as internal customers and with a view to increasing ultimate customer satisfaction and NPS.
• Ensure active communication of vision, priorities and progress to the business to foster engagement, awareness and motivation.

Risk Management

• Adherence to all Group Policies and relevant legislation covering credit, operational, reputational risk among others.
• Commitment and adherence to Group Code of Conduct.Ensure product development aligns to internal governance frameworks that sets out the requirements for the design, implementation, and maintenance of data solutions.
• Where material changes are made to existing data solutions, ensure compliance to process change impact assessment and technology change impact assessments are completed.

Governance

• Review internal/ external audit findings on GTM processes and ensure risk closures.
• Ensure GTM strategies align with local/ global regulations on data privacy, AI usage, and content governance.
• Collaborate with legal, compliance, technology and product stakeholders for oversight, gap management and regulatory adherence.
• Contributes to the assessment of the Group’s arrangements to deliver effective governance, oversight, and controls in the business and, if necessary, oversee changes in these areas.
• Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.
• Willingness to ‘speak up’ in the event of any realized or perceived breach of group conduct rules or laws by colleagues.

QUALIFICATIONS

• Minimally a bachelor’s degree in business, marketing, financial or a related field.
• Relevant 6+ years’ experience: Experienced with product lifecycle adoption and commercialisation levers within the financial services across consumer, corporate, financial institutions, FMCG, fin/ paytech spaces.
• Relevant 2+ years’ experience in areas of driving regional or global commercialisation of digital products and platforms, content, channels, e-commerce or other mobile-focused businesses. Preferred experience launching new products, services, market entry, expansion strategies.
• SEO/ SEM, SEO-friendly content creation, link-building
• CRM (Salesforce, Microsoft Dynamic)
• Microsoft Excel & Project management tools
• Cross-functional experience working with product, sales, marketing, operations, customer success teams
• Working knowledge of digital marketing, analytics and experience in implementing digital initiatives.