B2B Business Communications Lead - APAC

TikTok; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading tech company in Singapore is seeking an experienced communications professional to lead their B2B communications strategy across APAC. The ideal candidate will have at least 10 years of experience in communications, with strong skills in media management and relationship building. This role involves working with cross-functional teams to shape and execute the company's B2B positioning and communications efforts.

Qualifications

• Minimum of 10 years of Communications experience, at least 5 years in Asia Pacific.
• Experience in social media, Internet, or Technology companies is a must.
• Ability to multitask efficiently under pressure and work in a dynamic environment.

Responsibilities

• Lead B2B communications strategy across APAC.
• Contribute to TikTok's B2B communications strategy for partnerships team.
• Manage inbound press inquiries and lead crisis response strategies.

Skills

Excellent written communications skills

Strong relationship building

Project management

Media management

Understanding of public opinions

Education

BA/BS degree or equivalent experience

Job description

Responsibilities

We're seeking an experienced, savvy and strategic communications professional to join our Global Communications team and lead TikTok's B2B Communications efforts in APAC. This role will focus on comprehensive communications strategies aimed at business, agency, marketing and advertising industry audiences while also supporting executive messaging, go-to-market storytelling and brand partnerships.

This role will help shape, build and execute our B2B positioning and broader communications strategy, working closely with cross-functional teams and global partners across and including Consumer, Content, Marketing, Product, Revenue, and Communications to develop impactful initiatives and programs for key external audiences.

Responsibilities

• Lead B2B communications strategy across APAC, and be the first point of contact for GBS, GBM and GMPT teams in the region at an APAC level.
• Contribute to the execution of TikTok's B2B communications strategy and programs for TikTok’s partnerships team across APAC working closely with the global comms market leads.
• Build awareness of our partnerships and monetization products through media and industry-facing initiatives that articulate our mission, values and technology in APAC.
• Work cross-functionally with regional and global communications teams based on regional and market needs to drive clear narratives about our business product, partnerships and vision.
• Build close relationships with and provide regular communications counsel to the leadership of the APAC sales, business marketing and partnership teams.
• Partner with cross-functional teams across APAC to deliver compelling and impactful events for our clients and business stakeholders, and coach company spokespeople for press engagements.
• Develop and execute press strategies, messaging, and communications guidance related to our commercial offerings and strategic partnerships for large customers and small/medium-sized businesses across all aspects such as products, measurement, creative lab, and research.
• Manage inbound press inquiries and interact with media on a range of issues. Lead issues management and crisis response strategies for B2B audiences with a focus on trust and transparency.
• Train and advise APAC B2B spokespeople for media interviews, press conferences and presentations.

Qualifications

Minimum Qualification(s)

• BA/BS degree or equivalent experience required
• Minimum of 10 years' of Communications experience, with at least 5 years of regional experience covering Asia Pacific or Global
• Experience working in social media, Internet, Technology companies
• Excellent written communications skills
• Deep understanding of public opinions and media sentiment, with strong experience in managing media
• An excellent communicator who can successfully build relationships with key stakeholders both internally and externally
• A team player who can lead projects and strong project management skills

Preferred Qualification(s)

• Experience working in cross-border, diverse environment is preferred
• Ability to cope well and gain trust with internal stakeholders, proven track record of working in a dynamic and large organization is preferred
• Ability to multitask efficiently under pressure and ambiguity, with self-starting and motivated attitude in a fast-paced environment

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.