AVP Data & Analytics: Personalization & Engagement Lead

DBS; Singapore; On-site; SGD 100,000 - 120,000; Full time

Job summary

A leading financial service provider in Singapore is looking for an AVP, Data/Business Analyst to drive the PBTPC Phygital initiative in Private Banking. The candidate will leverage advanced analytics and data-driven insights to optimize client engagement and influence strategic decision-making. With a degree in Statistics or Computer Science and at least 5 years of experience in analytics within financial services, the ideal candidate will possess strong communication skills and proficiency in tools like SQL and Python.

Qualifications

• Minimum 5 years in analytics or digital marketing within financial services.
• Proven track record of applying advanced analytics (AI/ML) to improve client engagement.
• Expertise in statistical analysis, machine learning, and handling large-scale datasets.

Responsibilities

• Drive PBTPC Phygital initiative and enhance client engagement.
• Collaborate with stakeholders to define data-driven strategies.
• Monitor key Private Banking KPIs to support strategic planning.
• Develop and maintain analytical models for campaign optimization.

Skills

Analytics

Digital marketing

Communication

Problem-solving

Influencing decisions through data

Education

Degree in Statistics, Computer Science, or related field

Tools

SQL

Python

Hadoop

Spark

HCL Unica

Qlik Sense

Job description

A leading financial service provider in Singapore is looking for an AVP, Data/Business Analyst to drive the PBTPC Phygital initiative in Private Banking. The candidate will leverage advanced analytics and data-driven insights to optimize client engagement and influence strategic decision-making. With a degree in Statistics or Computer Science and at least 5 years of experience in analytics within financial services, the ideal candidate will possess strong communication skills and proficiency in tools like SQL and Python.